Lead, Consumer Analytics Global - Converse

Open to remote work except in South Dakota, Vermont and West Virginia.

Information about benefits can be found here.
 

WHO WE ARE LOOKING FOR

Converse is seeking a highly motivated and experienced Lead, Consumer Analytics Global to join our team. As a key player on the Converse Global Direct Analytics Team, you will have the opportunity to drive our next level of sophistication around customer analytics.

You will collaborate with a skilled team of analytics professionals and work closely with regional Direct-to-Consumer teams, marketing, and technology to develop a comprehensive understanding of Converse consumers through data and analytics. You will take on a leadership role in identifying key insights to inform product, experience & marketing strategies, influencing decision-making, and successfully implementing data-driven actions. This is a great opportunity to be part of a renowned brand that is known for its innovation, ambition, and flawless execution!

WHAT YOU WILL WORK ON

Key responsibilities include:

• Collaborate with business partners to develop a measurement plan and lead both planned and ad-hoc analyses that support consumer (CRM) and marketing use cases.
• Perform advanced analytics and produce clear & simple outputs (e.g., reports, dashboards) to enable decision-making.
• Lead Advanced Analytics workstreams, including audience segmentation strategies, lifetime value, predictive modeling, and marketing attribution.
• Build and manage consumer measurement frameworks and customer-centric reporting tools for monthly reporting, QBR, and annual business use-cases.
• Accelerate adoption of analytics and tools throughout the company by providing training, sharing successful strategies, and encouraging collaboration among different teams.
• Support ongoing data quality monitoring efforts for first-party & third-party data.

WHO YOU WILL WORK WITH

You will work closely with the Manager, Consumer and Marketing Data & Analytics and be an integral part of our Global Direct-to-Consumer Analytics COE. You will collaborate closely with the broader Global Direct-to-Consumer team and regional Marketing, Site Merchandising, and CRM teams, as well as Global Marketing and Technology.

WHAT YOU BRING

• Bachelor's degree in Computer Science, Statistics, Decision Science, Applied Math, Economics, Behavioral Science or combination of relevant education, experience.
• 5+ years of experience working in applied data or quantitative digital research setting with a proven track record of delivering insights and business impact.
• Background in the production of consumer data, testing, or customer research in ecommerce, retail, or digital products for targeted communications and consumer journeys.
• Proficiency in advanced analytic techniques, including marketing mix, predictive modeling, multivariate regression analysis, and measuring return on investment (ROI).
• Proficiency in data analysis using SQL, R, Python, and other software applications.
• Expertise using data visualization tools such as Tableau.
• Experience with large datasets and relational databases.
• Familiarity with current trends and effective strategies in digital marketing communication and CRM for retail, digital commerce, or mobile apps is a plus.
• Proficient in managing multiple large data projects in a fast-paced, collaborative environment with diverse business partners and evolving objectives.
• Demonstrated resourcefulness, problem-solving skills, and the ability to discover new data sets/methodologies to answer business questions.