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Sr. PPC Optimization Specialist (Remote)

75% Flex
EXTRA HOLIDAYS
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

Prior experience as PPC Specialist, Strong knowledge of PPC platforms, Bachelor’s degree in Marketing or Advertising.

Key responsabilities:

  • Manage and optimize PPC campaigns effectively
  • Audit existing campaigns for improvements
  • Analyze data to identify trends and opportunities
LegalMatch logo
LegalMatch Legal Services SME https://www.legalmatch.com/
51 - 200 Employees
About LegalMatch
LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Today, LegalMatch is the industry leader in legal marketing through our attorney/client matching services and is the best way to find the right lawyer. We are the premier marketing partner providing Legal Marketing Services for the solo and small firm attorney. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 states, and has developed a comprehensive team of legal marketing specialists that serve both consumers and the legal profession. The company is based in San Francisco, CA with offices in Austin, TX, Las Vegas, NV, and Reno, NV. "LegalMatch helps clients find the right attorney and attorneys effectively market their practice."
See more LegalMatch offers

Job description

Logo Jobgether

Your missions

As a Sr. PPC Optimization Specialist at LegalMatch you will be responsible for managing and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

  • Audit existing campaigns to identify areas for optimization and improvement.
  • Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
  • Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
  • Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
  • Conduct deep-dive analysis on conversions to understand why users are converting, why they are not
  • Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
  • Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
  • Stay up to date with industry trends and best practices in PPC advertising

Requirements

To be successful in this role, you will need:

  • Analytical mindset and ability to interpret campaign data to drive results
  • Prior experience as a PPC Specialist or similar role
  • Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
  • Proficiency in managing and optimizing PPC campaigns
  • Ability to conduct keyword research and optimize ad copy
  • Excellent communication and collaboration skills
  • Google Ads certification is a plus
  • Bachelor’s degree in Marketing, Advertising, or a related field.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Legal Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Keyword Research

Soft Skills

  • Analytical Thinking
  • Interpersonal Skills
  • Team Collaboration
Are you interested?

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