Description
Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.
We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!
NeoGenomics is looking for a Director, Pharma Marketing who wants to continue to learn in order to allow our company to grow.
Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:
Position Summary:
The Director, Pharma Marketing will report directly to the VP of Global Marketing and collaborate closely with the VP of Pharma Sales. The role will be to develop a clear and differentiated position for the Pharma Services business within the target market, identify product and service needs, and develop and execute effective marketing and promotional strategies, campaigns, and tactics for the Pharma Services Business to support the achievement of revenue and profitability in the short and long term.
Core Responsibilitieshttp:
• Provide leadership and own the development of Pharma marketing strategies, including
objectives and strategy
• Collaborate with internal and external stakeholders to identify key insights that will inform the
strategy and tactics while guiding sales execution with the VP of Pharma Services
• Develop, refine, and maintain relevant segmentation and persona for proper sales execution
and downstream marketing tools
• Develop and execute a pharmaceutical marketing plan that includes content creation, events,
digital marketing, lead generation partner marketing, and sponsorships
• Analyze the market size and competitive landscape to deliver market intel and analytics
• Collaborate with PM to prioritize new products and develop a roadmap based on market
analysis, phase I, II, and III drug development, and competitive insights
• Assist with VOC that will inform both product management and strategic marketing
• Develop optimal solutions based on the needs of the pharmaceutical industry and wherE
NeoGenomics can deliver the most value
• Work with the digital, social and creative teams to deliver meaningful marketing campaigns
and sales assets
• Measure ROI on campaigns to ensure optimization of budget
Additional Responsibilities (may be assigned)
• May lead and will participate in cross-functional teams or projects; shares expertise through
mentoring/coaching of others
• Serves on other work groups or committees as asked
• Other duties as assigned by the VP Global Marketing
Position Objectives:
• To develop a clear and differentiated position for the Pharma Services business within the
target market. Identify product and service needs and ensure consequent execution of the
strategy through the development and execution of tactical plans
• To develop clear and actionable solutions that will have an immediate impact on the size,
scope and profitability of the Pharma Services division, working closely with VP of Sales for
Pharma Services and the VP of Global Marketing
Education:
• BA/BS Undergraduate degree in Marketing, Business, or a related scientific field required
• MBA degree strongly preferred
Experience:
• 10 years of progressive marketing experience in laboratory, pharma, or life science fields
• Track record of progression with a company
• Pharma experience required
Travel Requirements:
The ability to travel up to 30% overnight will be required
All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
