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Global Integrated Marketing Manager

83% Flex
EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE - FULLY FLEXIBLE
Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
United Kingdom

Offer summary

Qualifications:

3-5 years of relevant experience, Proficiency in English and German.

Key responsabilities:

  • Develop tailored full-funnel campaigns globally
  • Collaborate with partners and sales teams
  • Support events strategy and program development
  • Maintain marketing calendars and collaborate cross-functionally
  • Evaluate campaign effectiveness and recommend optimizations
Articulate logo
Articulate Computer Software / SaaS SME https://www.articulate.com/
201 - 500 Employees
About Articulate
Articulate develops e-learning software, content, and resources that change the way the world learns. More than 120,000 organizations worldwide, including all 100 of the Fortune 100, have created millions of courses using our online training platform, Articulate 360. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. Learn more about Articulate 360 at https://articulate.com/360 Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 1+ million members of E-Learning Heroes at https://community.articulate.com As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees. We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2022: https://articulate.com/about/careers
See more Articulate offers

Job description

Logo Jobgether

Your missions

Articulate is looking for a Global Integrated Marketing Manager to lead the development and execution of full-funnel integrated marketing campaigns that drive revenue in EU and UK markets.

As the Global Integrated Marketing Manager, you have a deep understanding of full-funnel integrated marketing campaign strategy and execution. You’ll work closely with the international sales team and channel partners to identify opportunities for rapid revenue growth and develop full-funnel campaigns to capitalize on them. This includes leading the development of co-branded lead generation initiatives, optimizing trial to paid conversion rates, the marketing of cross-selling new products, supporting international events strategy, and more.

This role is highly cross-functional and requires deep collaboration to tailor your approach for each partner and each market’s unique needs. In addition, you’ll collaborate with a wide range of teams such as content marketing, product marketing, acquisition marketing, brand creative, and more to execute on campaign plans.

The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and adapt to market needs. The Global Integrated Marketing Manager will report to the Director, Global Integrated Marketing.

What you'll do:
  • Develop full-funnel marketing campaign strategy tailored to the needs of regions around the world with varying levels of L&D maturity
  • Collaborate with channel partners to create detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
  • Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
  • Partner with content marketing and channel partners to operationalize the development of co-branded and localized content
  • Build scalable webinar programs with channel partners based on individual market needs
  • Support international sales team and event marketing team with global events strategy
  • Develop and maintain channel partner marketing calendars to educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
  • Work cross-functionally with internal teams including international sales, product marketing, acquisition, creative, content marketing, and go-to-market effectiveness to develop and maintain a cohesive experience across marketing channels
  • Evaluate and present integrated marketing campaign effectiveness to commercial leadership, and regularly recommend ways to optimize performance and process
  • Define key metrics and reporting methodologies that will help us understand the most effective campaigns to generate pipeline, revenue, and expansion opportunities for channel partners

    • What you should have:
  • 3-5 years of relevant experience, preferably in a global B2B SaaS organization
  • Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
  • Located in UK or Europe required, UK preferred
  • Proficiency in the following languages: English, German, Swedish, Italian (nice to have), Spanish (nice to have)
  • Understanding of standard marketing channels such as email, web, social, and paid
  • Familiarity with digital marketing, social media management, and automation tools
  • Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
  • Working knowledge of Salesforce or similar CRMs
  • Ability to derive insights from marketing data and format into an executable plan
  • Ability and desire to learn quickly and troubleshoot problems
  • Ability to manage multiple tasks to meet deadlines with the direction and support of peers
  • Outstanding collaboration skills 
  • Excellent verbal and written communication skills
  • Attention to detail
  • Four-year college degree or equivalent experience
    •

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    Computer Software / SaaS
    Spoken language(s):
    EnglishSwedishGermanSpanishItalian
    Check out the description to know which languages are mandatory.

    Hard Skills

    Conversion OptimizationIntegrated MarketingLead GenerationCross-SellingEvent ManagementProject PlanningGoogle AnalyticsLookerDomoSalesforce

    Soft Skills

    • Attention to Detail
    • Adaptability
    • Team Collaboration
    • Interpersonal Skills
    Are you interested?

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