Please note that communications between CMB and potential candidates will only originate from an @cmbinfo.com address.

About Us
CMB is a full-service custom market research and strategy firm based in Boston. As a Top 30 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.

What about our culture? Simply put, our people are our power. We have a diverse, inclusive and collaborative team of bright perspectives and curious minds. At CMB you’ll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued.

Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).

ESOP? Yes, we are 100% employee owned! An ESOP is like a qualified retirement plan, similar to a 401k, but you don’t have to make any contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.

About the Position
Are you passionate about technology and interested in building relationships with some of the world’s leading brands? The Sr. Sales Operations Associate role leverages Hubspot, Salesforce, Demandbase, and LinkedIn Navigator to engage clients and prospects with personalized B2B content. Drive webinar registrations, white paper downloads, and offer clients and prospects the chance to meet industry experts to learn about cutting edge market research methods. Build and optimize integrated dashboards to track results as we delight clients and prospects.

This role reports to the VP, Growth Strategy and works closely with team members of both the business development and marketing teams.

About You
People say you are proactive, detail-oriented, analytical and a valuable team player. You are excited about sales technology and driven to get things done, even if it means juggling multiple priorities. You are insatiably curious, always looking to learn more, solve challenges and share your thoughts with others. These are just a few of the reasons you’re excited to work for a tech-enabled market research company that is established and has a record of success – just like CMB!

About Your Background
You’ve worked hard to get to where you are, and now you’re looking to take your sales operations experience to the next level. Here’s what you’ll be doing and the qualifications we are looking for:

Responsibilities & Expectations
Brand Growth Team

Help build and optimize lead gen processes and best practices
Enable sales team to succeed at end-to-end lead conversion from MQL to opportunity
Work closely with sales and marketing team to deliver monthly SQL targets
Take advantage of leading sales technology, training, and development opportunities
Operate with high degree of ethics and professionalism, adhering to CMB- privacy and Security Policies

Essential Duties

Execute lead-gen specific email marketing, social media posts and webinar coordination
Conduct client research and account mapping using LinkedIn Navigator and Demandbase
Develop LinkedIn and email outreach plans for business development and AE/PLs
Work closely with marketing to build lead scoring/attribution and outreach automation based on website activity
Integrate analytics across platforms to build sales and marketing scorecards
Identity new ways to engage prospects and collaborate with the team to continually improve approaches and outcomes
Create sales and marketing reporting including weekly sales summaries to track progress against goals
Work with Salesforce.com admin and other technical resources to maintain and continuously improve systems

Qualifications

Bachelors Degree in Business, Marketing, Finance or related field
At least two years of previous B2B sales operations experience
Experience with CRM reporting and dashboard development
Strong analytical skills and high attention to detail
Excellent written communication skills and comfort using GenAI to assist in customizing outreach
Experience with B2B with account-based marketing and selling (ABM/ABS)
Hands-on knowledge of Hubspot and Salesforce
Experience with LinkedIn Navigator and Demandbase preferred
Ability to establish and manage relationships with clients, vendors, and co-workers
Excellent at managing projects and priorities
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
Sense of humor and self-awareness

*No agency assistance needed*
*No visa/work authorization available*

CMB strongly encourages candidates from diverse backgrounds and experiences to apply. We recognize that people from structurally marginalized groups often only apply to jobs if they meet 100% of the qualifications, despite the reality that applicants rarely ever meet 100% of the qualifications. If you have demonstrated experience in the custom market research and insights industry and this position aligns with your experience and interests, please apply!

CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. As part of our commitment to inclusivity, CMB will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Kate Milligan at [email protected].

The annual base salary range for this position is $54,700-$65,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors including (but not limited to) experience, expertise, skills, and employee's location.

Sr. Sales Operations Associate

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