Department: Commercial
Reports to: Regional Manager, Canada GTA
Location: GTA
Your Opportunity at ARC’TERYX:
As the Community Marketing Manager for Canada GTA, you will drive the brand presence in your region through community marketing: sponsorship, social media, events, and PR. You will collaborate with the brand marketing team to develop the yearly strategic direction for the Community Marketing program. Through networking with regional organizations, ambassadors, clubs, climbing gyms, local businesses/associations, non-profit organizations, and wholesale partners in your market, you will be the brand activator within your local community to help inspire participation in outdoor activities and increase brand understanding throughout the region. You are a true brand ambassador, consistently driving engagement with the brand. You are deeply connected to what is happening within your community, and are passionate about connecting the dots between people, projects, and events in alignment with Arc’teryx vision and values.
This role can be hired remote within Ontario. Preference will be given to candidates within one (1) hour of Toronto. Business operations occur on EST time zone.
Meet Your Future Team:
The Community Marketing Manager is part of the Arc’teryx Commercial team, leads the community marketing efforts for their region and collaborates closely with the Regional Manager, passionate retail store teams, all market stakeholders, NA Community Director, and head office brand and marketing teams
If you were the Community Marketing Manager now, here are some of the core activities you would be doing:Leading community marketing strategy & leadership for all brand and outlet Arc’teryx stores in Ontario, with a focus on the Greater Toronto epicenterSupporting the Content Curator in managing and scheduling content for, and engaging with the community through regional social media platforms and ensuring all content is regionally relevant and aligns with the global consumer calendarPartnering with local wholesale partners on community marketing activationsPlanning and executing local advertising campaigns to reach endemic and adjacent audiencesManaging the community marketing budget for your region and reporting back quarterly on all initiativesRecruiting and collaborating with a team of regional ambassadors, athletes and influencers on events, social media, and philanthropic work in your marketCreating and delivering in-season community briefs to regional teams Provide regional support to store teams to ensure brand standards are maintained Leading and developing the Content Curator to ensure local regional social channels are growing and there is regional representation of the Arc’teryx brand and valuesIncreasing brand awareness and traffic to local stores through regional events, partnerships, and consistent storytellingHere are some of the things you could be working on in the future:Project managing bi-monthly regional events that acquire new email subscribers and authentically connect the community from all storesDeveloping and securing regional “Live it” perks for teams in the regionConsulting and developing a process for onboarding new regional ambassadors, athletes, and strategic partners Delivering community onboarding in partnership with regional teams for new retail leadersDeveloping engaging activations to celebrate new store openingsCoaching the Content Curator, and developing them towards future rolesPoint person for reactive PR requests and leading proactive regional PR requestsAre you our next Community Marketing Manager?You have 5+ years’ experience in Marketing, or Retail Marketing for sports or outdoor apparel companies You have a strong knowledge of the outdoor retail and community landscape for your region You have outstanding oral and written communication skills, and a clear understanding of your impact You are deeply connected to what is happening within your community. You have strong project management and planning experience. You have proven ability to set a clear vision, align your team around common goals and foster commitment to these objectives.You effectively balance autonomy and collaborationYou remain highly flexible and adaptable when faced with ambiguityYou seek the best (not necessarily the easiest) solutions, with an unwavering commitment to do what is rightYour passion for leading is paralleled by your passion for getting outside and living itEqual Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core values, while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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