Product Marketing Director
Level: PL09
Position Summary:
Lytx is seeking an experienced Product Marketing Director to spearhead our global product marketing initiatives. This high-impact role will lead the development and execution of go-to-market strategies, product positioning, and messaging that sets our hardware, software and platform solutions apart in a competitive landscape.
This is an end-to-end marketing role that requires strategic thinking, cross-group collaboration, and focus on driving impact as well as a passion for technology and storytelling. It is an exciting, challenging and highly visible role where your team’s success will have a direct impact on Lytx’s success in this space. You and your team will collaborate with engineering, sales, and partner channels to win customers and establish market leadership and help save lives on the roadway.
Key Responsibilities:
- Lead an industry-leading product marketing team, empower them to drive impact and growth.
- Work closely with various departments, including Sales, Marketing, and Product Development, to ensure market intelligence insights inform and align with company strategies.
- Refine and advance our global go-to-market strategy and messaging process for new and existing solutions.
- Oversee and engage directly in building positioning that differentiates the product in the market.
- Apply best practices for bringing solutions to market with an understanding of the buying journey, personas involved in the selection and use of our solutions and expand and explain benefits and use cases for an ever-expanding set of opportunities ahead.
- Collaborate with internal teams to implement marketing strategies.
- Support and produce content and enablement materials for internal teams.
- Work with brand, communications and growth marketing to promote the product externally through campaigns, press releases, webinars and events.
Preferred Qualifications:
- 8+ years of experience in product marketing at a Director or Manager level, preferably in technology or data-centric companies
- Bachelor’s Degree, MBA preferred.
- Experience with end-to-end product launches in a global B2B solutions.
- Minimum 7 years’ experience in a leadership role, with proven experience developing, aligning, leading to develop a team that is focused on driving immediate impact as well as delivering long-term growth.
- Experience in hiring and on-boarding new team members.
- Experience in evaluating performance to ensure the team is meeting the standards of productivity and quality.
- Demonstrated ability to work, communicate, and collaborate effectively in global teams.
- Ability to execute cross-functionally with sales, marketing, legal, customer service and product teams.
- Experience in developing presentations and collateral that tell powerful stories.
- Comfortable in a fast-paced, ambiguous, ever-changing environment
- Excellent communication skills and ability to work on multiple initiatives simultaneously.
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$188,206.70 - $229,929.94
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
