Director of Site Operations and CRO

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.

Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

The Director of Site Operations and CRO will be responsible for owning and operating an app and site experience with conversion rate optimization as the main KPI for defining experiences in partnership with cross-functional teams.  They will manage the day-to-day relationship with shared J.Crew Group internal product and development teams partnering to prioritize development efforts on behalf of Madewell. They will manage the on-going 3rd party vendor relationships ensuring we are leveraging and optimizing their capabilities to support our key business objectives. They will manage the day-to-day operations of the site, ensuring that they are up eliminating barriers to purchase for the customer. Key success to this role will be to work closely with the VP of Ecommerce and other cross functional partners (Merchandising, Creative, Marketing) on understanding the business needs to support site features, site and app content strategy, personalization and manage toward timelines for proper execution and go live. They will also plan and manage a rigorous testing roadmap to further support long term development projects and understand the key site opportunities. They will be the advocate for the Madewell customer, understanding their shopping journey and continuing to optimize the experience using data to support their decision making.

Roles And Responsibilities

• Develop a comprehensive CRO strategy, partnering with cross-functional teams to deliver impactful experiences that meet business objectives for the website and app.
• Provide data driven analysis to support roadmap efforts and prioritization.
• Partner cross functionally to identify high value feature enhancement opportunities and site/app content strategy based on merchandising and/or marketing strategies and partner with digital product teams to determine best path forward to execute goals.
• Manage the day to day site operations, QA’ing experiences and removing barriers to purchase.
• Optimize 3rd party apps and features once delivered, managing the on-going relationships and ensuring optimizing their product to support Madewell’s objectives.
• Partner with marketing teams to help determine optimal landing page experiences that optimize traffic and conversion opportunities.
• Collaborate with the site merchandising team to ensure optimal presentation of products and categories.
• Develop a testing and learning culture and drive the testing agenda of the site focusing on overall conversion rate and general UX improvements tied to site performance.
• Manage relationships with internal digital product and UX/UI teams.
• Manage internal business team UAT process and partner with digital product team that all high priority comments are addressed prior to go live.
• Maintain market knowledge and keep abreast of market trends.
• Develop long term roadmap in partnership with VP of Ecommerce and Digital product teams.

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.

• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).

• Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.

• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.

• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors.  The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.