We are seeking a talented Senior Manager, Executive Marketing to join our dynamic Executive Marketing team. This teammate will play a pivotal role in shaping and executing our content strategy to engage, educate, and influence executive-level audiences worldwide. This includes supporting executive marketing activities globally through events, keynotes/presentations, theme/topic content kits that can be adapted and leveraged by the field, as well as the ability to help shape, guide, and direct field-led content approaches to ensure it ladders back to corporate priorities. This is an exciting opportunity for a strategic thinker with a proven track record of developing compelling marketing programs tailored to senior executives in the technology industry.
Responsibilities:
• Lead the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.
• Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.
• Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation.
• Create high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement.
• Shape and adapt existing content materials for multi-purpose use.
• Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle.