Offer summary
Qualifications:
Bachelor's or Master's degree in a relevant field, 3-5 years experience with digital marketing platforms and concepts, 2+ years experience using BigQuery and SQL, Experience with data visualization tools like Tableau, Strong analytical thinking and problem-solving skills.
Key responsabilities:
- Collect, integrate, and analyze data from digital marketing sources
- Clean, transform, and preprocess raw data for accuracy
- Analyze digital marketing campaigns' effectiveness and provide recommendations
- Segment audiences, create dashboards, present insights to stakeholders
- Support A/B testing, interpret results, and optimize strategies