Senior Demand Generation Marketing Manager

About the role:

As part of the Mexico Marketing team, you will contribute to Samsara's growth in Mexico. In this role, you will build, execute, adapt, and measure high-impact campaigns and programs to create brand awareness, generate demand, and position Samsara as the authority in connected operations. You should be a hands-on, full-stack marketer with solid project management skills and demonstrable success in creating and launching full-funnel campaigns. This highly cross-functional role requires building strong relationships across the central and regional marketing teams and working collaboratively with other GTM functions.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara. 

In this role, you will: 

• Manage the development of integrated marketing campaigns encompassing online and offline channels, including digital, social media, print, events, and more.
• Collaborate with cross-functional teams to ensure alignment with overall business goals.
• Assess and adapt global campaigns, setting a regional approach that maximizes the use of available materials while keeping the Mexican market at the core.
• Conceptualize, plan, and execute multi-channel regional marketing campaigns from inception to completion. Coordinate with internal and external stakeholders to deliver campaigns on time and within budget.
• Monitor and evaluate campaign performance metrics to evaluate effectiveness and ROI. Use data insights to optimize campaigns in real time and identify areas for improvement.
• Use market, business, and marketing data to identify the best investment opportunities - prioritization, resources, and budget; among different campaigns.
• Identify opportunities from current campaigns and programs to increase efficiency and effectiveness.
• Employ emotional intelligence and excellent communication skills to provide clarity and escalate challenges to appropriate teams where necessary.
• Work closely with sales, product marketing, and other departments to align campaign activities with overall business objectives. Collaborate with sales teams to ensure alignment on campaign execution and goals.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 6+ years of experience in regional marketing, field marketing, and/or demand generation.
• Fluent in verbal and written English communication.
• Proven record in creating, adapting, and executing marketing programs for pipeline generation.
• Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks.
• Experience using analytics to identify the impact and effectiveness of marketing programs, as well as campaign opportunities based on business data.
• Excellent communication and storytelling skills (written, verbal, and visual).
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals.
• Bachelor's degree or equivalent experience.

An ideal candidate also has:

• Passion for experimentation, measurement, and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects.
• A good understanding of B2B sales processes and customer journeys.
• Expertise with B2B marketing technology, including Salesforce, Marketo, and On24.