Customer Marketing Manager

Overview:

DDN Storage is seeking great candidates to join our dynamic team of passionate customer-enabling technologists!

This is an incredible opportunity to be part of a company that has been at the forefront of AI and high-performance data storage innovation for over two decades. DDN Storage is a global market leader renowned for powering many of the world's most demanding AI data centers, in industries ranging from life sciences and healthcare to financial services, autonomous cars, Government, academia, research and manufacturing.

"DDN's A3I solutions are transforming the landscape of AI infrastructure." – IDC

“The real differentiator is DDN. I never hesitate to recommend DDN. DDN is the de facto name for AI Storage in high performance environments” - ~ Marc Hamilton, VP Solutions Architecture & Engineering | NVIDIA

DDN Storage is the global leader in AI and multi-cloud data management at scale. Our cutting-edge storage and data management solutions are designed to accelerate AI workloads, enabling organizations to extract maximum value from their data. With a proven track record of performance, reliability, and scalability, DDN Storage empowers businesses to tackle the most challenging AI and data-intensive workloads with confidence.

Our success is driven by our unwavering commitment to innovation, customer-centricity, and a team of passionate professionals who bring their expertise and dedication to every project. This is a chance to make a significant impact at a company that is shaping the future of AI and data management.

Our commitment to innovation, customer success, and market leadership makes this an exciting and rewarding role for a driven professional looking to make a lasting impact in the world of AI and data storage.

DDN is seeking an experienced and passionate Customer Marketing Manager with a proven track record of running a customer marketing program that impacts customer loyalty, advocacy and upsell/cross sell. As a member of the marketing team, you’ll lead the creation of inspiring and compelling resources, experiences, and community that helps support and showcase our customers. You’re a strategic thinker and a doer, and you’ll work cross-functionally across sales, design, product and more to bring your vision to life. The ideal candidate will be a strong advocate for the customer and strengthen our customer-centric culture to deliver a consistent experience of delight.

Responsibilities

• Own the customer advocacy program and all of its components including activity tracking, in-flight projects, sales incentives, and all other program initiatives.
• Own the customer communications strategy and calendar, including designing and deploying email campaigns, segmenting audience lists, and reporting.
• Build segmentation strategies to customize messaging to users based on key personas, behavioral data, and email engagement data.
• Build and administer a successful customer reference program streamlining processes and taking ownership of developing customer quotes, logo approvals, customer whitepapers, press releases, testimonials and videos
• Create and distribute internal win announcements to provide sales with greater knowledge sharing
• Manage customer speakers when needed for marketing programs such as webinars and workshops to help educate and enable customers and prospects.
• Conduct and assess customer surveys and share learnings to internal stakeholders.
• Lead and manage the customer reviews program on third-party sites.
• Educate a key internal team (e.g. sales, sales management and demand gen) about the availability and deployment of customer advocacy assets.
• Measure and report on the value and impact of customer programs (e.g., inclusive of customer referrals, net promoter score, volume of positive social brand mentions, etc.).

Requirements

• Bachelor’s Degree required
• 3-5 years marketing experience with at least 2 years in a hands-on customer marketing/advocacy role inside a B2B technology company preferred
• Comfort in analyzing and storytelling with data
• Have previous Salesforce and Pardot experience
• Excellent project and program management skills, high attention to detail, with the ability to work independently against deadlines and thrive in a dynamic environment
• Effective verbal and written communication skills, must have the ability to communicate with team members and customers at varying levels of management
• Ability to pull, analyze and leverage data to make decisions and optimize programs
• Experience with managing peer reviews on Gartner Peer Insights, etc.
• Excellent writing, editing, and communication skills
• Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
• Background supporting sales and customer success organizations in a growth environment is preferred

DDN has a very strong orientation towards these 4 characteristics and any successful employee will demonstrate these capabilities: 

Self-Starter - Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives. 

Success/Achievement Orientation - Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable. 

Problem Solving - Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful. 

Innovative - Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.

DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.