CCTV Express (NW) Limited
Blackburn, England
We are seeking a dynamic and experienced Marketing Consultant to join our team and help us make a mark in the CCTV and Security Supplies industry.
As an authorised stockist of world’s largest independent CCTV and Security brand, we’re experiencing tremendous growth which has lead to this exciting opportunity for an experienced individual to take full ownership of all things Digital – Marketing and Ecommerce.
The ideal candidate will be responsible for identifying growth opportunities and developing and implementing innovative marketing strategies to drive customer acquisition, retention, and brand awareness for CCTV Express UK across all of our sale channels including our website, marketplace stores and our state-of-the-art high street showroom.
The Marketing Consultant will collaborate with senior management, brand partners and external partners to develop and execute campaigns, analyse market trends, identify growth opportunities and make data driven decisions to increase market share and maintain / enhance growth.
Responsibilities:
- Develop and execute comprehensive marketing plans to promote our products and services to increase market share.
- Collaborate with management and partner brands to develop strategies and messaging that resonate with our target audience such as CCTV installers, commercial and domestic contractors etc.
- Create and manage digital marketing campaigns across multiple channels, including social media, email marketing, search engine optimisation (SEO), and pay-per-click (PPC) advertising.
- Manage marketing budget and it’s optimal allocation among existing campaigns and potential opportunities to further improve ROI and ROAS.
- Analyse campaign performance using advanced analytics to measure effectiveness and optimise marketing strategies.
- Coordinate with external agencies and vendors to produce marketing collateral, including print materials, promotional items, and digital assets.
- Develop partnerships and promotional alliances with local businesses and event organisers to expand our customer base and increase brand visibility.
- Monitor industry trends and competitive landscape to identify opportunities for differentiation and innovation.
- Provide leadership in e-commerce, social media and email marketing initiatives and contribute to team success.
- Stay up-to-date on best practices and emerging trends in marketing, digital and ecommerce technologies especially in the CCTV and security industry.
Experience, Qualifications and Skills
Must have demonstrable experience:
- Working within an ecommerce environment in both DTC and B2B demographics.
- Experience in Customer acquisition through various forms of paid search ads, display and shopping ads, social media marketing, SEO and email marketing campaigns.
- Managing Customer retention initiatives using manual and automated email campaigns.
- Working with Shopify platform managing campaigns including automated campaigns for abandoned carts recovery and abandoned checkouts recovery.
- Running automated discount and customer-events based campaigns powered by Shopify flow and marketing engines using email and SMS marketing channels.
- Working with Shopify Analytics, Google analytics, Microsoft excel and email marketing platforms (preferably Mailbluster).
- Working with data and data driven analytics to make informed decisions and reporting.
The Ideal Candidate
- The role is for someone who has worked within a marketing consultancy capacity specialising in paid Ads, SMM, SEO and Email Marketing.
- The ideal candidate will be willing to learn and lead the digital ecommerce function and drive it forward with innovative digital marketing strategies and activities.
- You must have a broad digital understanding and the ability to develop communication strategies at all levels.
- The successful candidate will be a self-starter and must be able to hit the ground running with passion for digital innovations in the World Wide Web (WWW).
Personal Characteristics
- Driven and focused – not to mention detail orientated who can deliver world-class experiences for our customers and won’t let any small detail fall through the cracks.
- Commercially minded – We’re looking for someone who appreciates and invests in the wider growth and achievements of CCTV Express UK.
- Enthusiastic – We want someone that brings their excitement and passion to the team and lead the growth with innovative marketing strategies.
- Happy to be challenged – We want someone who’s always keen to be learning something new, willing to experiment with new trends and challenging new ways of doing things.
- In it for the long run – We don’t play the short-term game. We’re looking for someone who are keen to commit and add value to our business in the long run.
If you are passionate about marketing and e-commerce, have a keen eye for detail, and thrive in a fast-paced environment, we want to hear from you.
Email us your CV and cover letter to apply for this exciting position.
Job Types: Full-time, Permanent
Pay: £40,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee discount
- On-site parking
- UK visa sponsorship available
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Blackburn: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor’s (required)
Experience:
- Google Ads: 2 years (required)
- E-commerce: 1 year (preferred)
- Email marketing: 2 years (required)
- Digital marketing: 2 years (required)
- SEO: 1 year (required)
Language:
- Urdu (required)
- Hindi (preferred)
Work Location: In person