Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.
Summary
We are excited to grow our team and are looking for a Director, Marketing Communication to develop and execute the company’s overall marketing communication strategy to drive brand awareness, customer engagement, and sales growth. This role oversees all internal and external communications, ensuring consistency and alignment of the company’s objectives and brand values. You’re strategic and hands-on and thrive working cross-functionally to deliver high-impact integrated marketing campaigns.
What you’ll be doing
1. Strategic Planning and Execution:
-Develop and implement comprehensive marketing communication strategies that align with business goals and growth objectives
-Create, manage, and measure marketing communications priorities, ensuring timely execution of campaigns and initiatives
2. Content Creation and Thought Leadership:
-Lead the creation of high-quality content for various channels, including websites, social media, social selling, email marketing, print materials, and more
-Collaborate with internal technical and business stakeholders to produce compelling and engaging content such as use cases and thought leadership that resonates with target audiences
-Work closely with business teams on non-linear growth initiatives across customer and partner marketing channels
3. Brand Management:
-Oversee the development and maintenance of the company's brand identity, including messaging, visual identity, and tone of voice
-Ensure all marketing materials and communications are consistent with the brand guidelines
4. Partner Marketing
-Engage with new and existing partners and run scalable co-marketing initiatives
-Develop unique campaigns to generate value for both for Firework and our partners
5. Customer Marketing
-Apply best-in-class techniques to convert our customers into champions
-Enhance our Customer Journey Run ongoing communications including but not limited to customer newsletters
6. Public Relations:
-Manage the company's public relations efforts, including press releases and media relations
-Build and maintain relationships with key media contacts and industry influencers
We'll be excited if you have
-Embodies our Firework core values of Extreme Ownership, Extreme Speed, Learn/Unlearn/Relearn, No Ego, Customer Centric, and Win Together
-Bachelor's degree and a minimum 10 years of experience in marketing communications in the growth-stage B2B SaaS industry for both mid-market and enterprise
-Outstanding hands-on visionary with a track record of influencing cross-functional teams to deliver successful marketing communication strategies
-Expert on effective marketing communication channels, tools, and hacks
-Proven thought leadership experience
-Previous experience on running successful partner marketing and customer marketing initiatives
-Strong analytical and data-driven mindset with the creative intuition to think outside the box to translate complex datasets to drive actionable insights
-Stellar communication skills with a high emotional intelligence (written, verbal, presentation, and influencing skills)
-Start-up and team-first mentality
Preferred Experience/Skills
-Journalism or Communications background
-Previous experience with social selling
-Experience in video commerce Master’s degree
The role may be hybrid in one of our offices or remote. For remote, we are looking for candidates based in the Toronto area.
The following represents the expected range of compensation for this role: The estimated pay range for this role is $CAD $115K-$130K. Other factors that impact compensation include stock options.
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
