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Marketing Manager, Demand Generation

72% Flex
Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
Canada

Offer summary

Qualifications:

4+ years of B2B Marketing experience, Bachelor’s degree in Marketing or related field, Experience with HubSpot.

Key responsabilities:

  • Lead demand generation efforts
  • Develop and execute end-to-end campaigns
  • Organize and manage webinar programs
  • Write compelling content for Marketing material
  • Collaborate with Sales team on lead utilization
ENDVR logo
ENDVR
11 - 50 Employees
About ENDVR
ENDVR represents a new sales channel. A way to reach, train and incentivize frontline retail sales associates at scale. More than 80% of retail transactions occur at physical retail. Brands and retailers need a digital and scalable solution to influence purchasing decisions on the store floor and measure ROI. On ENDVR, brands launch missions to targeted stores. They reach shop employees right on their phone. These missions can be sales contests, learning missions, surveys, and much more! Upon successful completion, shop employees are rewarded instantly with real cash, free products or discounts. ENDVR creates a win-win-win ecosystem between brands, retailers and shop employees. Benefits for the brand side, reported by our users, include a 40% average increase in sales and a 520% average ROI. To learn more about how ENDVR can help your brand, contact one of our launch specialists at hello@endvr.io.
See more ENDVR offers

Job description

Logo Jobgether

Your missions

At ENDVR, we’re focused on empowering the world’s best action sport, optical, outdoor, and lifestyle brands to connect with in-store associates. We’re the digital platform focused on sales in the physical world, making it easy for brands to engage with retail sales associates to drive sales, share product knowledge, promote their brand, and gather data to measure success in real-time.

Role Overview
The Demand Generation Manager role at ENDVR is a critical position within our marketing team, focusing on driving pipeline growth and increasing lead generation through various channels. Reporting to the VP of Marketing, this role will lead demand generation efforts, develop and execute end-to-end campaigns, and analyze program impact on pipeline and revenue. The ideal candidate will have expertise in B2B SaaS environments, strong analytical skills, and experience with HubSpot or equivalent platforms.

What You'll Do
  • Interpret and translate data from HubSpot, Google Analytics, Hotjar and other tech stack platforms into meaningful stories and actionable steps
  • Present complex data in an accessible and comprehensive manner to stakeholders
  • Define, develop, and execute lead nurturing campaigns, including writing and creating Marketing emails, sequences and workflows. Optimize lead flow, scoring, and lifecycles within HubSpot.
  • Assess current and emerging demand generation channels and provide recommendations based on ENDVR’s industry and target audience
  • Support the development of go-to-market strategy, utilizing always-on Marketing tactics and targeted ABM strategies for lead generation
  • Organize and manage webinar strategy and program, including recruitment of speakers, content and messaging, audience acquisition, and webinar execution (set-up of registration, landing pages, emails, workflow, follow-up, reporting, analytics, and other admin support)
  • Write compelling content for landing pages, website optimization, SEO-supported initiatives, and other Marketing materials
  • Partner with the Sales team to help them understand and leverage personas and Marketing leads in the sales process

    • What You Need to Succeed:
  • 4+ years of B2B Marketing experience required
  • Strong analytical skills and enthusiasm for data-driven Marketing
  • Experience with HubSpot required
  • Proficiency in Microsoft programs and Gsuite
  • Experience using Photoshop/Figma/Canva is desired
  • Experience using WordPress or similar websites a plus
  • Strong content writing skills with a clear, professional, and engaging style
  • Experience in SaaS is a plus
  • Self-motivated, organized, and strategic thinker
  • Bachelor’s degree in Marketing or related field
    • We’re a fast-growing and humble start-up team that understands the impact that technology can make in the retail space. ENDVR is based in Montreal with a fun and flexible hybrid working environment.

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.
    Are you interested?

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