Director, Product Marketing

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

• Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for solution lines, and new customer acquisition.
• Understand the market, ICP, and buyer personas relevant to the portfolio of solutions as well as being the expert on their ecosystem.
• Ensure it is targeted and relevant to the buyer’s specific situation, pain points, and challenges.
• Document and communicate the competitive landscape—be an expert on our competition, how they are positioned, and how to win against them–and ensure the competitive content is updated and maintained within the appropriate enablement systems.
• Create and maintain customer case studies and communicate those to sales, product development, and others in the organization.
• Drive key offering introductions and launches for sustainability consulting, ensuring a crisp value proposition and messaging and through organizational readiness and enablement.
• Train and enable consulting and sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate, and close deals.
• Oversee demand generation program by creating campaigns for assigned solution in conjunction with internal and external channel experts (events, syndication, email, SEO, paid media, etc.).
• Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results and required changes.
• Act as an external thought leader for the solutions you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts, and written works.
• Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products.

• 5-8 years experience in software marketing, product marketing is preferred – preferably in relevant category (ESG).
• Proven track record of creating value through strategic product marketing in B2B high tech or SaaS industry.
• An ambitious individual eager to take their first step into a people leadership role.
• Startup mentality with a bias towards action and the ability to flex in a fast-paced environment.
• Command of best practices across messaging, GTM strategy, positioning and creating product marketing content and assets.
• Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders.
• Experience in creating and overseeing campaigns including the execution of industry reports, surveys, ebooks, blogs, infographics, etc. both internally and with externa agency support. 
• Strong collaboration, analytical, critical thinking, and business strategy skills.
• Ability to engage with and earn the respect of product leaders, sales leaders, marketing leaders and other cross-functional counterparts.
• Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
• Excellent communicator of complex topics to technical and non-technical audiences.

Pay:

Commensurate with relevant qualifications and experience

Benefits:

• Medical, Dental, and Vision Insurance

• Health Savings Account

• Flexible Spending Account

• 401(k) Retirement Plan with Company Match

• Life and Disability Insurance

• Critical Illness Insurance

• Accident Insurance

• Hospital Indemnity Insurance

• Paid Time Off and Holidays

• Flexible Working Schedule

Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.