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Senior Director - Customer Data Science

72% Flex
Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

Proven experience in analytics, marketing, and loyalty roles within omni-channel retail, In-depth knowledge of analytics tools, attribution modeling, and loyalty program optimization, Demonstrated success in leveraging data for personalized marketing campaigns and customer experience enhancement, Strong leadership skills with experience managing and developing high-performing teams.

Key responsabilities:

  • Provide visionary leadership in science-driven marketing and loyalty strategies aligned with retail goals
  • Lead a team of analytics professionals in customer segmentation, targeted marketing, loyalty program optimization
  • Implement advanced attribution modeling techniques to optimize marketing spend across channels
  • Enhance personalized marketing efforts based on customer data and improve overall customer experience
  • Conduct competitor analysis and strategic market recommendations for maintaining competitive edge
Gap Inc. logo
Gap Inc. Retail (Super / Hypermarket) XLarge https://jobs.gapinc.com/
10001 Employees
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
See more Gap Inc. offers

Job description

Logo Jobgether

Your missions

About the Role
As the Senior Director of Customer Data Science, you will lead a dynamic team responsible for driving data-driven marketing strategies and optimizing customer loyalty programs across various channels. This strategic role requires seasoned data science professional with a deep understanding of omni-channel retail dynamics and a proven track record in leveraging data to enhance customer engagement, marketing effectiveness, and loyalty program performance.

This role is located in our beautiful San Francisco hub.
What You'll Do

Strategic Leadership: 

  • Provide visionary leadership in the development and execution of science-driven marketing and loyalty strategies aligned with omni-channel retail goals. 

  • Collaborate with C-level executives to integrate analytics into overall business strategies. 

Team Management: 

  • Lead and mentor a high-performing team of analytics and loyalty professionals, fostering innovation, collaboration, and continuous learning. 

  • Oversee recruitment, training, and development of team members. 

Customer Models and Targeting: 

  • Utilize advanced analytics to segment customers based on behavior, preferences, and demographics. 

  • Develop customer models such as CLTV, Propensity, Engagement etc. 

  • Develop targeted marketing campaigns to enhance customer engagement and drive sales across omni-channel platforms. 

Loyalty Program Optimization: 

  • Oversee the analysis of loyalty program data to identify opportunities for optimization and growth. 

  • Develop strategies to enhance the customer experience and drive increased participation in loyalty programs. 

Omni-Channel Attribution Modeling: 

  • Implement advanced attribution modeling techniques to analyze the impact of marketing campaigns across various channels (online, offline, mobile, etc.). 

  • Optimize marketing spend based on data-driven insights. 

Personalization and Customer Experience Enhancement: 

  • Lead initiatives to enhance personalized marketing efforts based on customer data. 

  • Collaborate with UX/UI teams to improve the overall customer experience across omni-channel platforms. 

KPI Development and Monitoring: 

  • Define key performance indicators (KPIs) for marketing effectiveness, customer engagement, and loyalty program success. 

  • Establish monitoring mechanisms and provide regular reports to leadership. 

Competitor and Market Analysis: 

  • Conduct in-depth analysis of market trends, competitor marketing strategies, and emerging technologies. 

  • Provide strategic recommendations to maintain a competitive edge in omni-channel retail. 

Cross-Functional Collaboration: 

  • Collaborate with cross-functional teams, including marketing, e-commerce, and operations, to align analytics strategies with business goals. 

  • Provide insights to inform decision-making across departments. 

Technology Integration: 

  • Evaluate and implement advanced analytics tools and technologies to enhance the efficiency and effectiveness of marketing and loyalty analytics. 

Who You Are

  • Proven experience in analytics, marketing, and loyalty roles within omni-channel retail

  • Experience is developing CLTV, Propensity and Predictive customer models

  • Strong leadership skills with experience managing and developing high-performing teams

  • In-depth knowledge of analytics tools, attribution modeling, and loyalty program optimization

  • In-depth understanding of Digital Analytics 

  • Demonstrated success in leveraging data for personalized marketing campaigns and customer experience enhancement

  • Excellent communication skills with the ability to present complex analytics concepts to non-technical stakeholders. 

  • Strong storytelling ability to c-suite 

  • Strong Statistics, Python/R skills 

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Retail (Super / Hypermarket)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Campaign OptimizationCustomer AnalysisData-Driven MarketingCustomer LoyaltyOmni-Channel ManagementCustomer SegmentationCompetitor AnalysisTechnology TransferPython

Soft Skills

  • Leadership
  • Remote Team Management
  • Team Collaboration
  • Innovation
  • Interpersonal Skills
  • Analytical Thinking
  • Problem Solving
Are you interested?

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