Position: Senior Public Relations Specialist
Location: Remote
Category: Flexible, Part-time (15 hours) to Full-time (40 hours)
Compensation: Fair Market Value, Equity-Based Compensation Model
Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you're not just joining a team; you're embarking on a journey to shape a more harmonious and sustainable world. We believe that true progress stems from the fusion of innovation and values, and that's exactly what you'll find here – a dynamic environment where your talents will thrive, your ideas will flourish, and your impact will resonate far beyond. Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations.
Role Overview:
As the Senior Public Relations Specialist, you will be responsible for leading strategic initiatives to enhance SOULCHI brand's visibility, credibility, and reputation in the industry. Your role will involve developing and executing comprehensive PR campaigns that effectively communicate our key messages to targeted audiences. You will cultivate and maintain relationships with key media contacts, influencers, and stakeholders to secure impactful media coverage across various platforms.
Responsibilities:
Develop and Implement Strategic PR Campaigns:
- Create and execute strategic PR campaigns aimed at enhancing brand visibility, reputation, and credibility within the industry.
- Strategize on key messaging and communication strategies to align with overall business objectives.
Build and Maintain Media Relationships:
- Foster and nurture relationships with journalists, editors, influencers, and other key stakeholders in the media landscape.
- Regularly engage with media contacts to pitch stories, press releases, and thought leadership pieces that secure coverage in top-tier publications, broadcast outlets, and online platforms.
Media Monitoring and Trend Analysis:
- Monitor media coverage and industry trends to identify opportunities and risks that may impact the brand’s reputation and messaging.
- Provide insights and recommendations based on media analysis to adapt PR strategies as needed.
Collaborate Across Teams:
- Work closely with cross-functional teams including Marketing, Product Development, and Sales to develop cohesive messaging, key talking points, and PR materials.
- Ensure all communications align with brand objectives and maintain consistency across various channels.
Plan and Execute PR Events and Campaigns:
- Organize and manage press events, product launches, and media tours to generate buzz and excitement around company initiatives and announcements.
- Coordinate logistics, media invitations, and onsite management to maximize media coverage and attendee engagement.
Serve as SOULCHI’s Spokesperson:
- Act as the primary spokesperson for SOULCHI, representing the brand and its values in media interviews, press conferences, and speaking engagements.
- Prepare executives and team members for media interactions, ensuring consistent messaging and brand representation.
Performance Measurement and Reporting:
- Measure and analyze PR performance metrics such as media impressions, reach, sentiment analysis, and share of voice.
- Provide regular reports and insights on PR effectiveness to stakeholders, highlighting successes and areas for improvement.
Qualifications:
- (Preferred but not required) Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Proven experience (9 years) as a PR Specialist or similar role, with a track record of securing impactful media coverage and building solid relationships with media contacts.
- Deep understanding of sustainability issues, environmental initiatives and the ability to pitch for sustainable solutions effectively.
- Strong network of industry contacts, including journalists, editors, influencers, and thought leaders in relevant sectors.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and pitch stories to diverse audiences.
- Strategic thinker with a creative mindset, able to identify newsworthy angles and opportunities to showcase our brand.
- Ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects and priorities effectively.
- Passion for sustainability, social impact, and making a difference through strategic communications.
- Strong analytical skills, with the ability to measure and report on PR performance metrics.
Equity-Based Compensation Opportunity:
As part of the SOULCHI team, you'll take part in our equity-based compensation model, aligning your success with the success of our business. After much research we have found the fairest equity model for a startup. We use the Slicing Pie model. First phase is equity-based only, which we are currently in. Equity calculations move dynamically based on your fair market rate and actual number of hours worked. In the second phase, which happens at the break-even point, the equity freezes at each member's current earned percentage and compensation switches to salary + benefits. Your equity percentage gets paid out annually as part of the profit sharing. This is more than a job; it's an opportunity to own a piece of the future.
We request you only apply for this position if you believe an equity-based model is the perfect fit for you. A more detailed explanation from the professor who created the model can be found on Youtube, "Pie Slicer Equity Split Software" by Slicing Pie.
We understand the importance of work-life balance and recognize that each individual has unique scheduling needs. As such, we offer flexibility in working hours for the Content Manager role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role.
Thank you for considering SOULCHI as your future employer.
How to Apply: To apply, please submit your resume and a cover letter detailing your alignment with our mission and the value you can bring to our team. Join our passionate team and be part of a transformative journey to spread virtues, create social impact, and contribute to a more loving and peaceful world. Together, we can harness the power of technology to bring the truth of oneness to the center of societies worldwide.
