Email Marketer (CORE)

The Outbound Email Marketer will be responsible for developing, executing, and optimizing outbound email marketing campaigns aimed at generating leads, nurturing prospects, and driving conversions. This role requires a combination of creativity, analytical thinking, and technical proficiency to create compelling email content, manage campaign workflows, and measure campaign success.

Job Responsibilities

• Develop and execute outbound email marketing campaigns to generate leads and drive engagement.
• Create, proofread, and optimize email content, including subject lines, body copy, and call-to-actions.
• Segment email lists based on target audience criteria to ensure relevant messaging.
• Set up and manage email workflows, automation, and triggers to streamline campaign processes.
• Conduct A/B testing to optimize email performance and improve key metrics such as open, click-through, and conversion rates.
• Monitor and analyze email campaign performance using email marketing tools and analytics platforms.
• Collaborate with the design team to create visually appealing email templates and graphics.
• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR.
• Stay up-to-date with industry trends, emerging email marketing technologies, and best practices.

Requirements

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in outbound email marketing, campaign setup, and optimization.
• Proficiency in email marketing platforms (e.g., HubSpot, MailerLite).
• Strong copywriting and proofreading skills with an eye for detail.
• Familiarity with email automation, segmentation, and A/B testing techniques.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent project management and organizational skills.
• Strong communication and collaboration skills.
• Knowledge of email marketing regulations and best practices.

System Requirements

• At least 15mbps for the main internet and at least 10mbps for backup
• A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
• Note: Back-ups should still be able to function when there is a power interruption
• A webcam
• Noise-canceling USB Headset
• Quiet, Dedicated Home Office
• Smartphone

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.