Director of Marketing-Packaging Industry

Description

As the Director of Marketing, you will be at the forefront of Fortis Solutions Group's strategic marketing initiatives. This pivotal role requires a dynamic leader to drive brand awareness, customer acquisition, and retention, contributing significantly to our company's growth and success. You will collaborate with cross-functional teams to develop and execute innovative marketing campaigns across diverse channels, ensuring our market leadership.

Essential Duties and Responsibilities:

• Strategic Leadership: Develop and implement the overall marketing strategy, focusing on brand positioning, messaging, and target audience identification to drive market leadership.
• Cross-functional Collaboration: Work closely with product management, sales, and other teams to align marketing initiatives with business objectives and drive revenue growth.
• Market Intelligence: Conduct market research and competitor analysis to identify opportunities, market trends, and consumer insights, informing marketing strategies.
• Data Analysis: Collect, analyze, and interpret market data for short- and long-term strategy, communicating results to stakeholders.
• Budget Management: Manage and optimize marketing budgets, track key performance indicators (KPIs), and report on campaign effectiveness and ROI.
• Campaign Execution: Oversee the planning, development, and execution of integrated marketing campaigns across digital, social media, email, content marketing, events, and traditional advertising.
• Team Leadership: Lead a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative culture.
• Content Development: Drive the creation of compelling content, including website copy, blog posts, social media content, videos, and other marketing collateral.
• Brand Management: Ensure consistent brand identity and messaging across all marketing channels and touchpoints.
• Partner Relations: Build and maintain strong relationships with external partners, agencies, and vendors.
• Innovation: Stay current with industry trends and emerging technologies, continuously identifying opportunities for innovation and improvement.
• Lead Generation: Manage BDRs to drive lead generation using outreach and nurture tools, measuring effectiveness with metrics/KPIs.
• Market Planning: Develop a comprehensive calendar of marketing initiatives that aligns with the company's strategic goals and timelines. Coordinate with cross-functional teams to ensure all marketing activities are scheduled and integrated seamlessly.
• Resource Management: Develop and manage a comprehensive calendar of marketing initiatives, ensuring resources are effectively allocated.
• Additional duties as required.

Metrics/KPI Measurement:

• MGO (Marketing Generated Opportunities)/ MQL (Marketing Qualified Leads)
• MIO (Marketing Influenced Opportunities)/ SQL (Sales Qualified Leads)
• BDR – Top of Funnel - Metrics/KPI’s outlined in the BDR job description. BDR’s are measured on meetings held and opportunities converted.
• ROI/ROMI/ROAS - Marketing events, SEO, SEM, CAC, Conversion Rate, CPL (Cost Per Lead), CPA (Cost Per Acquisition), CLV (Customer Lifetime Value).
• Fortis Solutions Group is a private equity-backed company with growth goals to scale from $400M+ to $1B   

Qualifications

Requirements:
Education and Experience:

• Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is preferred.
• 5+ years’ experience in a senior marketing role, with a track record of driving successful marketing campaigns and achieving business objectives.
• Valid driver’s license with acceptable clean motor vehicle record (MVR).

Job Knowledge, Skills, and Abilities:

• Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
• Strong understanding of various marketing channels, including digital, social media, content marketing, events, and traditional advertising.
• Proficient in market research and competitor analysis techniques to identify market opportunities and consumer insights.
• Strong project management skills, with the ability to prioritize tasks, manage budgets, and meet deadlines.
• Exceptional communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
• Proficiency in marketing automation platforms, analytics tools, and CRM software. Experience with Salesforce is a preference.

Supervisory Responsibilities:

• Direct supervision of marketing communications managers and BDRs.

Training Requirements:

• Willing to attend required training courses or sessions related to the job as assigned.

Physical Demands:

• Lifting, sitting, standing, crouching, repetitive office tasks.
• Pass a pre-employment drug test and subject to random drug screening.

Work Environment:

• Regular exposure to dust and noise in the production environment.

Personal Protective Equipment:

• Safety shoes and eye protection are highly recommended when working in the production areas.

Travel requirements:

• This position will require occasional travel, up to 25% annually. 

Fortis Solutions Group is committed to a diverse and inclusive workplace. We are an equal opportunity employer and therefore, do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.

#DIRECTOR #MARKETING #PACKAGING #PRINTING #HIRING

#LI-SR1