Social Media Specialist

Job Description

Join our client’s dynamic team and play a pivotal role in driving engagement and growth across their online platforms. As a Social Media Specialist, you’ll have the opportunity to collaborate closely with a passionate entrepreneur, developing and executing social media strategies that resonate with the target audience, increase brand awareness, and drive traffic to the client’s travel blog and marketing business.

Responsibilities

• Craft comprehensive social media strategies across multiple platforms (Instagram, Facebook, Twitter, Pinterest)
  
• Create visually captivating and engaging content (posts, stories, reels) aligned with the brand’s voice and target audience
  
• Manage social media calendars, ensuring consistent and strategic posting schedules
  
• Foster community engagement through comments, direct messages, and interactive activities
  
• Monitor and analyze social media metrics, optimizing strategies for improved performance
  
• Stay ahead of the curve by keeping up with the latest social media trends, algorithm changes, and best practices
  
• Collaborate with the client to ideate and brainstorm creative social media campaigns and initiatives
  
• Assist with website optimization and affiliate marketing integration for the travel blog
  

Requirements

• Proven track record in developing and executing successful social media strategies with 3-5 years experience (required)
  
• Exceptional written and visual communication skills
  
• Strong understanding of social media analytics and ability to interpret data
  
• Creativity and ability to produce engaging, on-brand content
  
• Familiarity with social media management tools and content creation software
  
• Ability to work independently and manage multiple tasks simultaneously
  
• Strong problem-solving and critical thinking skills