Job Description:
Reporting to a Creative Director, the Manager, Creative Lead, Marketing will serve as senior manager for the Creative Marketing Pod. They will work closely with the Creative Director to evolve the Phreesia LifeSciences brand and shape how it will visually manifest across various brand touchpoints and marketing initiatives, developing memorable visual executions for a wide range of B2C and B2B initiatives across a variety of channels.
This position requires a proven creative leader with strong project management skills, capable of guiding and mentoring a team of internal designers and freelancers to ensure the punctual delivery of top-tier creative assets. You will collaborate closely with your team to refine and advance our existing design language, effectively implementing it across a diverse range of projects and platforms while optimizing workflows and processes. Additionally, whenever needed, you will also design independently and actively contribute to the production of creative assets.
You are a strong designer who can develop a visual vocabulary and lead brand design systems. You will be responsible for cultivating a vision for how the brand manifests across integrated channels. You can easily present ideas and rationales to multi-disciplined team members and stakeholders, collaborating effectively and embracing feedback. You are comfortable managing people and timelines.
What You'll Do:
Work closely with the Creative Director and other creatives to ideate and establish unique visual concepts for diverse B2C and B2B initiatives and high-impact creative assets.
Spearhead the creation and production of creative assets, ensuring each creative concept is scaling cohesively and compellingly across various media including digital, print, video (live-action and animation), social, events such as trade shows, and experiential platforms.
Define and execute a distinctive art direction and vision for the Phreesia LifeSciences brand.
Guide the production of a suite of design templates for high-volume assets and sales enablement tools, enabling consistent branding across digital and print media.
Oversee the end-to-end creative process, from concept development to final production, ensuring high-quality assets are delivered on time.
Present concepts and designs to project stakeholders, and leadership, articulating design and art direction choices to showcase your vision and how it helps achieve objectives.
Oversee the output of agency partners and freelancers, ensuring adherence to our design language, and approving final designs.
Work closely with the Creative Director and Strategy to enhance and evolve our brand's visual language, including our imagery style and treatments, illustration style, iconography, as well as branded patterns and graphics to evolve our existing brand guidelines.
Mentor and inspire a team of designers, providing guidance and feedback to foster their professional growth and creative excellence. Identify and address potential challenges and opportunities for improvement.
Liaise with cross-functional teams to gather project requirements and deliverables, promoting a cooperative work environment.
Stay abreast of industry trends, best practices, and the work from other brands to continuously elevate the quality and effectiveness of our own creative work and push the team to (design) think outside the box.
What You'll Bring:
Bachelor’s degree required, plus outstanding online portfolio that demonstrates understanding UX/UI best practices and how to interpret those concepts for the digital space.
12+ years experience required
Minimum 8+ years at a design studio, in-house brand team, or an agency with healthcare and digital experience required.
Experience managing and mentoring designers and project timelines.
Experience partnering with copywriters and editors.
An understanding and general knowledge of different types of creative mediums (illustration, animation, photo editing, etc) and the ability to work in various styles.
Understanding of HTML and CSS.
Strong visual, written and oral communication required.
You recognize that effective design stems from strategic thinking and you have developed captivating design treatments and visual executions that breathed life into numerous creative campaigns across a variety of channels.
Excel in orchestrating type, color, and composition, and can guide the development of an ownable iconography, illustration, and imagery style for the brand to be utilized across print, digital, and video assets.
You have worked on building brand and design guidelines and style guides for creative campaigns.
Base pay for US is $145,000 - $165,000 USD depending on qualifications.
Who We Are:
At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.
Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!
Top-rated Employee Benefits:
We strive to provide a diverse and inclusive environment and are an equal opportunity employer.
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