Paid Marketing Growth Manager (f/m/x)

What is the Role About?  

As a Paid Marketing Growth Manager, you will play a critical role in expanding our marketing efforts by launching and scaling new advertising channels. Your main responsibilities will include:

• Channel Development: Assessing and diversifying into additional online and offline channels (e.g. Display, Direct-Partnerships, Print Marketing, Podcasts, Face-to-Face Promotions), Managing all key steps, including channel attractiveness assessment, agency and partner selection, onboarding, campaign development, asset improvement, success measurement and channel excellence. 
• Native Advertising & More: Screening and onboarding native advertising agencies, Co-creating, testing, and optimizing native ads and their concepts, Testing distribution platforms such as Taboola and Outbrain and broadening our channel mix with positive ROIs.

What Will You Need to Be Successful?

• Minimum of 3-5 Years in Growth Marketing: Proven track record in driving growth through multi-channel marketing.
• Passion for Digital Marketing & Paid Growth: A deep enthusiasm for exploring and implementing new marketing channels and their characteristics.
• Hands-on Approach: A proactive attitude with the willingness to get involved in the nitty-gritty details of campaign execution and optimization (e.g A/B Testing, CRO).
• Data-Driven Mindset: The ability to use data to guide decisions and continuously improve performance.

• Agency & Partner Management: Expertise in selecting and managing relationships with external agencies and partners.
• Cross-Functional Collaboration: Excellent collaboration skills to work effectively with various teams across the organization.

You are the world

• We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP)
• Flexible working setup to get the most of your working hours: we offer full flexibility in our Hybrid/Remote model, however we do expect that you take advantage of our lively office 2-3 days per week if you live in Berlin
• We share your passion for traveling: enjoy working abroad for up to 150 days per year - worldwide
• Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
• We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
• Dog-friendly office: we can’t wait to meet your furry friend!

Sounds interesting? We are excited to get to know you!