RevOps Marketing Business Partner (m/f/d)

**This position is based in Bulgaria, Germany, or Czech Republic with remote or hybrid working options. Applicants must have a work/residence permit for the respective location.**

Chaos is the world's largest 3D visualization software company, and for over 20 years has empowered artists, designers, and architects to visualize anything they can imagine. Chaos offers intuitive and powerful workflows for creatives across the entire design spectrum, including architecture, engineering, construction, product design, manufacturing, and media and entertainment. Research and development at Chaos is leading the way towards a truly comprehensive end-to-end visualization ecosystem to meet the evolving needs of existing and new customers. In 2022 Chaos merged with Enscape and acquired Cylindo. For more information, visit chaos.com, enscape3d.com, and cylindo.com.

Your responsibilities:

• Targets and Key Performance Indicators (KPIs) framework:
  • Collaborate with stakeholders to develop a framework for targets and KPIs for the Marketing team that align Marketing initiatives and activities with company goals.
  • Identify both quantitative and qualitative KPIs that provide a comprehensive view of marketing performance.
  • Work with the Data & Systems team to set up tracking mechanisms to collect data related to selected KPIs from various sources, such as website analytics tools, CRM systems, and marketing automation platforms.
  • Contribute to accurate and consistent data collection to maintain the integrity of KPI measurements by ensuring adherence to agreed-upon processes and uses of systems.
  • Analyze and interpret collected data to measure performance against established KPIs.
  • Identify trends, patterns, and deviations in KPI metrics over time.

• Data Analysis and Insights:
  • Collaborate with the central Data team to collect, analyze, and interpret marketing data to identify trends, patterns, and actionable insights.
  • Gain a deep understanding of customer behaviors, preferences, and needs through data analysis.
  • Provide insights that guide marketing strategies and decision-making, contributing to improved campaign effectiveness and customer engagement.

• Campaign Performance Evaluation:
  • Evaluate the performance of marketing campaigns, both online and offline, by measuring key performance indicators (KPIs) such as conversion rates, click-through rates, and return on investment (ROI).
  • Identify areas of improvement and optimization in campaigns to maximize their impact.

• Reporting and Dashboards:
  • Working with the Central Data team to develop and maintain comprehensive marketing dashboards and reports that provide clear visualizations of key metrics and trends.
  • Regularly share reports with stakeholders to facilitate informed decision-making.
  • Generate regular and ad-hoc reports showcasing KPI performance to share with relevant stakeholders, such as marketing teams, managers, and executives.
  • Create clear visualizations and narratives that convey the meaning and implications of KPI data.
  • Provide actionable insights based on KPI analysis, helping teams understand what is driving performance and where improvements are needed.
  • Recommend strategies and tactics to enhance KPI outcomes.

• Martech Infrastructure:
  • Collaborate with central Systems and Data teams, as well as the Marketing automation team, to ensure the availability and correct configuration of marketing tools to capture the customer journey to purchase and extract the full set of marketing KPIs.
  • Work with the central Systems team and Marketing team to ensure comprehensive tracking and timely delivery of the systems and tools required to deliver on marketing initiatives.

• Cross-Functional Collaboration:
  • Work closely with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with overall company objectives.
  • Facilitate collaboration with other commercial teams by ensuring that x-functional processes (e.g., lead grading, automation of churn motions) are clearly defined, documented, adhered to, and continuously evolved for optimal commercial performance, per company goals.

• Continuous Learning and Innovation:
  • Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics and software marketing.
  • Propose innovative approaches to leverage data and technology for improved marketing outcomes.