Digital Strategy:
• Devise and roll out digital marketing strategies that are in harmony with our broader marketing and business aims.
• Keep abreast of industry shifts, new technologies, and digital marketing platform evolutions.
Campaign Management:
• Organise, launch, and refine digital marketing campaigns across various channels, including social media, email, content marketing, and paid ads.
• Monitor and evaluate campaign outcomes, making data-led tweaks to bolster ongoing success.
Content Creation:
• Supervise the production of enticing and persuasive content for digital avenues, ensuring it resonates with our brand’s tone and message.
• Work collaboratively with the content crew to generate multimedia content, such as graphics, videos, and infographics.
SEO and SEM:
• Formulate and execute SEO strategies to boost our website’s visibility and search rankings.
• Manage and hone SEM campaigns to attract targeted traffic and drive conversions.
Analytics and Reporting:
• Utilise analytics tools to track and report on vital performance indicators, offering insights and strategies for enhancement.
• Generate regular reports to highlight the impact of digital marketing efforts on achieving business goals.
Budget Management:
• Efficiently oversee digital marketing budgets, directing funds towards the most lucrative campaigns.
