Specialist, Retention Marketing (Contract)

UN/COMMON is a digital experience and marketing agency that launches and grows the world’s best emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and brand second. We are extremely proud to work with revolutionary brands such as Selena Gomez’s Rare Beauty, Dermalogica, Liquid Death, Lemon Perfect, and more.

We are an employee and customer-centric agency bringing mission first brand stories to life to benefit the greater good and better people’s lives. And we have a TON of fun doing it!

Summary ✏️

The Retention Marketing Specialist plays an integral role on the client team by executing calendar campaigns and flow work accurately and proactively on several Retention Marketing clients.

We are only looking for candidates located in North and South America at this time.

What will I be doing? 👩‍💻👨‍💻

This role requires strong time management and organization skills, as well as a solid understanding of retention (email + SMS) marketing.

• As the Retention Marketing Specialist, you’ll be primarily responsible for the project managing, building and scheduling of email campaigns and flow emails, including creative brief writing, HTML coding and hands-on execution in the email platform (Klaviyo) on behalf of our Retention Marketing clients and owning email production process from start to finish.
• On a monthly basis, you will be responsible for maintaining and supporting the email content calendar for both content (writing on-brand error-free copy and thorough QA) and project management. This role will lead the workflow management of email production for our clients and be responsible for meeting deadlines and holding clients accountable to timelines.
• You’ll work with a Retention Marketing Account Manager and/or Team Strategist and partner with them in managing Email & SMS services and support in developing strategies that grow our clients revenue.
• Additionally, you will also support the Retention Marketing Account Manager in reporting tasks.
• You’ll be hands on in the ESP to build automated workflows (drip campaigns), QA their logic, build segmentation, etc.
• You’ll coordinate with the design team to make sure the email campaigns are being executed based on the email briefs you develop and timelines are met for each campaign.

Requirements

What do I need? 🤓

• Has 2+ years of experience in retention marketing (email, sms, loyalty programs, etc.). Your current or previous role would have consisted primarily of “email”, “retention”, “CRM”, or “loyalty” marketing.
• ESP experience (Klaviyo required)
• HTML experience preferred but not required, must have experience in using ESP WYSIWYG template editors
• Shopify experience preferred, working with apps such as Yotpo, Loyalty Lion, JustUno, Privy, etc.
• SMS experience preferred, using Klaviyo, PostScript, or Attentive.
• Has exceptional content writing skills, can come to the table with creative content ideas for our clients, and adapt their writing style to a client’s tone of voice and style.
• Has an understanding of email analytics and pulling insights from those analytics.
• Knows the difference between email campaigns and email flows/drip campaigns/automations and how to use them effectively.
• Can easily create segmented lists.
• Is driven and looking to grow at a fast-paced company.

What happens after I apply? 🤔

1. Interview Process:

• Interview with Retention Marketing Director, Team Leads and/or Account Managers to discuss a day in the role.

• Provide examples of past work for review and/or complete a short assessment in Klaviyo.

Equal employment opportunity

We are an equal opportunity employer and foster an inclusive environment. We welcome people from diverse backgrounds and perspectives to apply to our positions. This is something we're serious about- we are constantly striving to listen better and be better.