Sr Mgr-Events Marketing, Columbia Threadneedle Investments

Columbia Threadneedle Investments is seeking a senior event marketing manager, with prior experience promoting and marketing as well as planning and executing events and sponsorships. The person in this role will orchestrate all aspects of marketing events, from planning, execution, activation and promotion, to follow up and post-event analysis. The types of events include in person client-focused events and sponsorships, large internal sales/training meetings and virtual events, along with community/non-profit events.

To be successful in this role requires collaboration, creativity, strategic planning, and excellent organizational skills. Critical attributes include the ability to:

Planning and execution

• Lead integration of events with broader marketing initiatives to generate interest and drive attendance
• Successfully self-manage projects, communicating with stakeholders as needed and/or required
• Manage event budgets efficiently

Event promotion and outreach

• Understand objectives of various events’ and create compelling promotional material and messaging to generate interest and drive attendance
• Understand and utilize various marketing channels including digital platforms, social media and traditional marketing to promote events
• Work closely with creative teams to ensure consistent and compelling brand messaging and design across material

Post event

• Lead development and implementation of post-event engagement strategies to maintain momentum
• Measure results against key performance indicators and analyze feedback to identify areas for improvement to inform future events

Required Qualifications

• Bachelor’s degree in marketing or related discipline with related event marketing experience
• Experience in marketing including event and webinar planning, activation and evaluating ROI
• Proficiency in Microsoft Word, Adobe, Excel and PowerPoint
• Ability to travel as needed (up to 20%)

Preferred Qualifications

• Basic financial services industry knowledge
• Experience working with Cvent event platform and Workfront project management system

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.