Job Title
CRM Executive -Emerging Markets
Job Description
CRM Executive - Emerging Markets
We are looking to appoint one CRM Executive to join the international regional CRM team to support the delivery of CRM strategy for IG EM, with the aim of creating data-led communications across our clients' lifecycle.
So, who are we?
Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves.
We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!
Your role in the Team
The CRM team's vision is to operate a world class centre of excellence that supports our local markets in crafting programmes that deliver engaging and personalised experiences across multichannel touchpoints during the client lifecycle.
What you will do
- Support the rollout of our global and local communications strategy and roadmap by ensuring excellent and efficient delivery using our comms technology (Salesforce Marketing Cloud).
- Work with CRM Tech as well as local & regional partners to understand their objectives and inform & shape these based on operational capabilities.
- Co-create, along with the rest of the CRM team, end to end client communications. Design journeys, identify value opportunities, build emails, push and SMS and journeys and monitor performance
- Help execute delivery of a pipeline of requests from stakeholders, ensuring all requests are well defined, prioritised, clearly understood, and delivered to the highest possible quality.
- Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
- Support our marketing colleagues in adapting the global CRM strategy for local relevance
- Ensure wider marketing teams are fully upskilled in best practices to create engaging and immersive communication experiences
Who we’re looking for?
You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.
We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.
What you’ll need for this role
- Experience in activating strategy recommendations for CRM, building and activating customer journeys
- Understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push
- Working understanding of Salesforce Marketing Cloud or other marketing automation technology
- Experience in HTML coding language for building emails a prerequisite. Knowledge of Java for building landing pages a bonus
- Understanding of GDPR and Data Privacy regulation
- Passion for learning, and a creative eye for detail
- Strong stakeholder, project management and collaboration skills, as you will be working with regional, local and central colleagues in different marketing teams
- Experience of the retail financial environment would be an advantage
- Proficient English skill
How you’ll grow
When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.
And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.
The perks
It really is more than a job. We’ll recognize your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.
- Competitive salary
- Private medical cover for you and your children
- Contribution to gym memberships
- Accident insurance provided by the Company
- Annual medical check provided by the Company
- Comprehensive global and local onboarding process – to the company and to your role
- Unlimited access to LinkedIn Learning Platform
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture
- Option to participate and create ESG initiatives based on IG Brighter Future Fund
- 2 additional days off a year for voluntary work
- 1 additional day off to celebrate your Birthday
Currently
- Home office equipment reimbursement
- Flexible working hours and work-from-home opportunities
- We work in hybrid working model: 3 days at the office and 2 from home.
Where you’ll work
We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Ask our employees what their favorite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.
That’s why we welcome people from various walks of life; and anyone who wants to help us realize our vision and strategy.
So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.
Number of openings
1
