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Marketing Specialist

72% Flex
Remote: 
Full Remote
Contract: 
Full time
Work from: 
Mexico

Offer summary

Qualifications:

Proven experience in email campaign management with Pardot or similar platforms, Strong proficiency in Salesforce for campaign setup, lead management, and reporting, Experience in A/B testing and data analysis using Excel, Knowledge of the North America tech market and customer behavior, Fluency in English with excellent communication skills.

Key responsabilities:

  • Develop, implement and optimize email marketing campaigns using Pardot
  • Utilize Salesforce for campaign setup and performance tracking
  • Plan and execute A/B tests to optimize campaign performance
  • Use Excel for data manipulation, analysis, and reporting
  • Stay informed about NA tech market landscape and trends; Stay updated on competitors and customer behaviors
  • Maintain exceptional attention to detail in all aspects of campaign development and execution
  • Update Partner Portal and other channel portals
  • Assist with various marketing tasks and projects to support team objectives
  • Help with event planning and logistics
IGN Entertainment logo
IGN Entertainment
51 - 200 Employees
About IGN Entertainment
IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 229 million monthly users around the world, and is followed by more than 18 million subscribers on YouTube and 44 million users on social platforms. IGN also publishes daily content on 28 platforms including OTT, TikTok, Twitter, Facebook, Instagram and Snapchat. Established in 1996, IGN has offices in San Francisco, Los Angeles, New York, Sydney and London. IGN content is localized in 25 languages and 112 countries. Parent organizations: Ziff Davis LLC, J2 Global.
See more IGN Entertainment offers

Job description

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Your missions

Description
Position at VIPRE Security Group

**Job Description: NA Marketing Specialist**
We are seeking a highly organized and detail-oriented Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for managing various aspects of digital marketing campaigns, including email campaigns in Pardot, Salesforce operations, A/B testing, data analysis in Excel, managing our partner portal, and supporting tasks as needed. Experience with LinkedIn advertising is desirable but not mandatory.
**Responsibilities:**
  • Develop, implement, and optimize email marketing campaigns using Pardot to engage our target audience and drive conversions.
  • Utilize Salesforce for campaign setup, lead management, and performance tracking, ensuring alignment with sales objectives and strategies.
  • Plan and execute A/B tests to optimize campaign performance and deliver actionable insights for continuous improvement.
  • Use Excel for data manipulation, analysis, and reporting to extract meaningful insights and support decision-making processes.
  • Stay informed about the North America tech market landscape, including market trends, competitor activities, and customer behaviours.
  • Work independently to manage assigned tasks and projects, demonstrating strong initiative and ownership of deliverables.
  • Maintain exceptional attention to detail in all aspects of campaign development, execution, and performance monitoring.
  • Help update our Partner Portal and other channel portals we utilize.
  • Assist with various marketing tasks and projects as needed to support overall team objectives and business goals.
  • Assist with event planning and logistics, including pre and post event communications. 

 

**Requirements:**
  • Proven experience in creating and managing email campaigns using Pardot or similar marketing automation platforms.
  • Strong proficiency in Salesforce for campaign setup, lead management, and reporting.
  • Experience conducting A/B tests and analyzing results to optimize campaign performance.
  • Comfortable using Excel for data manipulation, analysis, and visualization.
  • Familiarity with the North America tech market, including key players, market dynamics, and customer preferences.
  • Fluent in English with excellent written and verbal communication skills
  • Ability to work well independently, manage multiple priorities, and meet deadlines effectively.
  • Experience with the channel preferred, but not required.
  • Ownership or familiarity with social media management tools such as SocialPilot and GaggleAMP is a plus.
  • Previous experience with LinkedIn advertising campaigns is a good-to-have skill.
If you are a proactive and adaptable marketing professional with a strong background in email campaign management, Salesforce utilization, A/B testing, Excel data analysis, and a solid understanding of the North America tech market, we encourage you to apply. Join our team and contribute to the success of our digital marketing efforts by delivering impactful campaigns and supporting tasks that resonate with our target audience.

 

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

A/B TestingEmail Campaign DeploymentEvent ManagementPardotSalesforceExcelMarket Research

Soft Skills

  • Initiative
  • Excellent Communication
  • Attention to Detail
  • Proactive Mindset
  • Ability to Work Independently
Are you interested?

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