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Job Title: Remote Marketing Manager (100% Work From Home)
Location: Remote from Latin America
Position Type: Full-time
Salary: $2,500 USD / monthly
Schedule: 9am-6pm or 8am-5pm - but not restricted to those hours. Hours expected a week are around 50 hours.
Monday to Friday - Eastern time
Job Overview
Are you ready to take your career to new heights with a dynamic and innovative company?
Apply and get the chance to be part of our client's team!
Our client believes in empowering their employees to achieve their full potential. Their growth is fueled by the passion and expertise of their team members. As they continue to expand, they are looking for ambitious, talented, and driven individuals to join them on this exciting journey.
The Marketing Manager is responsible for developing, executing, and analyzing digital marketing strategies around owned, earned, and paid media to grow demand, traffic, and brand awareness. Channel responsibilities will be primarily focused on SEM + SEO, Re-targeting Display Ads, Affiliate Marketing, and Paid Social Advertising.
The Marketing Manager is responsible for delivering tactical strategies that align with brand goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency and grow new customers. This person will partner with cross-functional teams to understand the business and oversee third party agencies to react to trends and drive top line revenue at a profitable ROAS. The candidate must be experienced and comfortable reporting results and educating all levels of management.
Responsibilities:
• Strategically manage channel strategies which include SEM + SEO, Display Retargeting, Affiliate Marketing and Paid Social Marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met
• Partner with marketing agencies on planning and implementation of Paid Search and Affiliate Marketing channel strategies
• Share marketing plans and performance with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans within each channel to capitalize on trends, support category demand, promotions and/or brand campaigns
• Build out Paid Social Media campaigns and optimize against an acquisition forecast
• Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns
• Set up testing plans within each channel (copy, ads, landing pages, automation, creative) for continuous performance improvement
• Monitor and report out organic search results, performing keyword research, bench-marking changes, and working cross functionally with technical teams
Qualifications, Skills and Key Competencies:
- 5+ years of digital marketing experience at a retailer or agency within Paid and Organic Search, Paid Social, Display Advertising, and Affiliate Marketing
- Experience both developing and executing digital marketing strategies and tactics
- Track record of managing paid search, paid social, and display advertising programs to a profitable ROI
- Highly motivated self-starter
- Comfortable working independently to achieve a successful result
- Strong analytical and presentation skills
- Ability to analyze marketing campaigns and present recommendations based on results
- Experience with Google Analytics or similar reporting tool
- Data, technical focused individual with web analytics experience
- Experience building a team, and deep understanding of all aspects of marketing
- Full-stack performance digital marketing
