About Us
Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks. As one of the largest pure-play cybersecurity providers, Sophos defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through its cloud-based Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed, turnkey security solutions. Customers can also manage their cybersecurity directly with Sophos’ security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos’ services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
This is a critical marketing leader and hands-on role within the APJ Marketing Team, responsible for the successful execution of the End User and Channel Marketing Strategy across the primary region of Japan with the additional responsibility of channel through marketing in smaller markets – Hong Kong, Taiwan and Korea.
The North Asia Marketing Manager is responsible for planning and executing marketing strategy, campaigns and activities across all target audiences (new business, customer, and partner), leveraging all communication vehicles and communication touch points including PR, digital, online, events and sponsorships.
The primary responsibility and centre to success in this role is demand generation and demand capture programs to support and sustain the continued direct pipeline and channel partner growth objectives of the business.
This role requires an experienced channel marketing and demand generation marketing professional to lead a 1 direct report and influence the broader marketing services team, working closely with various virtual teams across Asia Pacific and the world in order to meet & exceed Sophos’ regional business goals.
The role requires working closely with the Japan and Greater China sales leaders as well as the channel and SE teams to ensure strong alignment on strategy, execution and end-to-end partnership, facilitating an environment that enables consistent double digit pipeline and revenue growth, along with ensuring an optimum Channel marketing to and through program.
What you will do Own the communications strategy, tactical plan and execution required to deliver effective ‘to channel’ communications and ‘through channel’ programs, fully understanding the needs of these types of Sophos partners for Japan and Hong Kong, Taiwan and Korea. Work closely with the Country Sales and Channel leads for each region to ensure clear alignment across all plans Leverage and localise a program of activity to support recruitment, onboarding and transacting of partners using a broad range of communication strategies including; direct marketing, events, telemarketing, social media and advertising.Implement, and promote the MDF Menu to enable partners to run demand generation & capture activities, events, blitz days and other marketing activities on behalf of (and partially funded by) Sophos. Build brand awareness and preference for Sophos in the Japan SMB, commercial markets and channel community through various brand awareness, contact building and PR campaigns.Work with the APJ and global channel function in ensuring the needs of each country in North Asia are captured within Sophos’s Partner portal, and partner program and are communicated appropriately.Execution and planning lead for all events across Japan, both virtual and in-person – ensure an overall events plan is maintained across all audiences. Ensure Sophos business goals are met or exceeded by reviewing outcomes of all events. Includes management of large industry trade shows as deemed relevant to support.Plan, share and execute a strong quarterly webinar program that touches both end user and partner audiences. This plan should primarily execute against the central APJ plan.Working in partnership with the Global & APJ PR team, to execute a consistent and integrated PR messaging platform, by leveraging local news alongside the central global and APJ initiatives & messaging framework. Ensuring a seamless transition in message across comms vehicles from targeted publications, social media platforms, digital campaigns, webinars, eDMs and face-to-face activity.Administer and develop localised promotions related to the Partner Incentive (Sophos Rewards) program. Leverage existing plans and promotions for fast and simple execution locally, along with quarterly local SPIFFs as required. Where possible in Japan and where financially viable in conjunction with distributors in HK, TW and Korea.Creation and delivery of an annual marketing plan including budget management and ROI reporting ensuring activity is on time and within budgetManage Sophos supplier relationships (for example, telemarketing, 3rd party event companies, print, and design) to ensure project objectives are met with excellent value for money for Sophos. Work effectively as part of the APJ Marketing team contributing to overall team success and suggesting improvements to maximise performance.What You Will Bring6+ years in technology or similar marketing rolesMarketing business-to-business solutions through indirect channels in a technology companyBuilding relationships with partners/resellersExecution of marketing campaigns using websites, email, newsletters, direct mail and presentations, eventsCreation of business marketing plansUsing CRM or other marketing systems to track marketing activities and investmentsManaging eventsExcellent project management and organisational skillsStrong influencing ability Able to work across multiple layers within an organisationExcellent presentation skillsVerbal & written communication skillsAbility to work with minimum supervisionLeadership qualitiesSkilled at building and maintaining strong relationships across many cultural and geographic boundaries#LI-Remote
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.
