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Lifecycle Marketing/Campaigning Manager

72% Flex

Remote:

Full Remote

Salary:

77 - 98K yearly

Work from:

California (USA)

Offer summary

Qualifications:

3-5+ years in marketing or related field, Experience with B2B SaaS and product marketing, Proficiency in learning complex software solutions.

Key responsabilities:

Develop & execute marketing campaigns for Confluence features
Collaborate with cross-functional teams
Analyze data to measure campaign effectiveness
Champion the customer and identify growth opportunities
Create reports on campaign performance

FocusKPI, Inc. Management Consulting Startup https://focuskpi.com/

11 - 50 Employees

See more FocusKPI, Inc. offers

Job description

Your missions

FocusKPI is looking for a Lifecycle Marketing/Campaigning Manager or Product Marketing Manager to join one of our clients, a high-tech, SaaS company.

The Confluence Product Marketing team within the client is looking for a marketing contractor to support a number of product and feature launches that require customer facing copy, content, assets, and enablement support in order to hit and deliver against their GTM timelines and business goals. They are looking for someone who can partner closely with cross functional teams, manage a set of deliverables, with particular skills to support customer outreach through various channels such as email, website, sales, paid and organic channels, while engaging with their customer community. Conducting customer interviews and supporting competitive analysis are also important in this role.

Work Location: Remote - anywhere in the US
Duration: 12 months contract
Pay Range: $40/hr to $51/hr

Responsibilities:

Develop and execute marketing campaigns to drive acquisition, engagement and retention of Confluence features and functionality
Collaborate with cross-functional teams, including product, marketing, sales, to ensure the success of marketing initiatives
Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns
Champion the customer and understand the competitive landscape to identify new opportunities for growth
Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts

Qualifications:

3-5+ years in marketing, product marketing, integrated marketing, go-to-market or lifecycle marketing
Bachelor’s Degree in marketing or business-related field
Fast paced tech industry. B2B & SaaS is a huge plus to have
An experience with marketing campaigns with execution and Life cycle campaign/marketing is highly required
An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels (email, website, sales, organic, paid)
Experience making data-driven decisions and tracking campaign performance to drive the best results
Proficiency in learning complex software solutions
This role will also have some sort of copy writing and content writing experience to to support writing blogs, community posts, email etc.
Support customer outreach through various channels such as email, website, sales, paid and organic channels, while engaging with our customer community
Being able to stay on top of multiple work streams and deliver quality work on time
Excellent written and verbal communication skills
Ability to work independently and manage one’s time

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ .
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.

Required profile

Experience

Industry :

Management Consulting

Spoken language(s):

English

Check out the description to know which languages are mandatory.

Hard Skills

Marketing Campaigns Product Lifecycle Management Software Delivery

Soft Skills

Interpersonal Skills
Time Management

Are you interested?

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