Demand Generation Manager

Location – Chicago, IL | Coralville, IA | or Remote-US

Digital Diagnostics is looking for a Demand Generation Manager who has experience developing marketing campaigns that increase pipeline growth, as well as a track record of successfully partnering with sales teams to lead demand generation efforts. The ideal candidate has experience building the top of funnel pipeline with MQLs that have strong conversion metrics from MQL to SQL/SALs. This role requires a deep understanding of digital marketing channels, including paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization.

Key Responsibilities:

• Build top-of-funnel pipeline using digital and field channels
• Work closely with team to build out messaging, benefits and value propositions
• Test and measure messaging and channels for effectiveness
• Speak with existing customers to gather feedback and insights
• Source, manage and execute on alliance/strategic partnerships
• Work closely with sales team to develop messaging for targeted outreach
• Setup and track marketing analytics, performance & ROI
• Perform and present market research
• Work closely with leadership to test demand for product expansion opportunities
• Keep documentation up to date
• Oversee the development and performance of plans and tactics that drive brand awareness, generate qualified leads, and accelerate inbound requests, resulting in revenue
• Lead a team to define metrics of success (channel, campaign, etc.) and report to marketing and revenue leadership, compiling ad hoc recommendations that support current and future needs 
• Measure, analyze, and report on the impact of demand generation and tactics, and provide data to marketing leadership on the return on investment (ROI) of individual marketing campaigns on pipeline, bookings, and sales cycle length
• Collaborate with Content Marketing team and SMEs to create and align content and campaigns with the buyer’s journey and offerings
• Support senior Marketing leadership with budget allocation and tracking

What You’ll Bring to the Team 

• 6-10+ years of Demand Generation Marketing experience, preferable for a healthcare, AI technology company, and/or startup
• Healthcare and AI industry experience a major plus
• Deep understanding of digital marketing channels, including paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization
• Experience operating in a lead generation and funnel management process, generating pipeline and revenue
• Experience developing highly personalized marketing campaigns
• Proficiency with marketing technologies including but not limited to, marketing automation & analytics (Salesforce, Adobe Analytics, Hubspot, ZenDesk Sell), social media (LinkedIn, Facebook, X, etc.)
• Curiosity to innovate, test, and make recommendations

What We Have to Offer

• Supportive and flexible work environment 
• Remote-friendly culture 
• Access to competitive benefits 
• Mission-driven teammates who are working to tackle complex challenges to help improve the accessibility and quality of medical diagnosis
• Core behaviors that inspire day-to-day interactions
• Dedication to career growth and development of our team members through mentorship programs and defined growth paths 
• Virtual social and wellness events 

Who We Are

Digital Diagnostics Inc. is a pioneering AI diagnostics company on a mission to transform the quality, accessibility, equity, and affordability of global healthcare. We pursue our mission through the application of technology in the medical diagnosis and treatment process. The company, originally founded by Michael Abramoff, MD, PhD, a neuroscientist, practicing fellowship-trained retina specialist, and computer engineer, is led in partnership with co-founders, John Bertrand, and Seth Rainford. Digital Diagnostics’ first FDA De Novo cleared autonomous AI system, LumineticsCore™ (formerly IDx-DR), is already improving patient outcomes by detecting diabetic retinopathy (including macular edema) at the point-of-care.

Digital Diagnostics is paving the way for autonomous AI diagnosis to become a new standard of care, contributing to democratizing healthcare and closing care gaps. The company works closely with patient advocacy groups, federal regulators, and other quality of care and ethics-focused stakeholders to enable adoption of autonomous AI.  For more information and the latest news follow: https://digitaldiagnostics.com/

What We Believe

At Digital Diagnostics, we’re doing “AI the right way” by building healthcare solutions that are safe, equitable, and accessible. We’re not only building a platform; we’re also building a community that emulates these values. We believe that inclusion and equity in healthcare start with a community of collaborators that celebrates human differences including race, ethnicity, gender, age, sexual orientation, human need, veteran status, political affiliation, and religion. We value what makes each person unique and create a place for everyone to thrive as we build towards shared goals. We’re committed to continuous learning and are striving to create a principled workplace while continuing to impact the world around us.

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This position can be located anywhere in the United States. We are not currently accepting applications for candidates located in countries outside of the U.S. Unfortunately, we are not able to sponsor an immigration case for employment at this time (for example, H-1B or other employment-based immigration cases).

No external agencies at this time, please.