Lifecycle Marketing Manager

About Weaviate

Weaviate is an AI startup with open source and creativity at its core. Our AI-native vector database uses machine learning to create meaningful insights from unstructured data in a completely new way. Named one of Forbes’ Top 50 AI startups, and with over a million monthly downloads, Weaviate is quickly growing in popularity with developers and enterprises alike.

Our team works remotely across the globe with the flexibility to work from anywhere and at any time. Our employees operate with a strong sense of ownership and collaboration, prioritizing results while empowering each other to do their best work.

About this role

We’re looking for a results-oriented lifecycle marketer to support Weaviate’s business growth through onboarding, converting, expanding, and retaining our diverse user base. You’ll play a key role in developing and executing strategies that generate qualified leads, nurture them through the buyer's journey, and ultimately drive revenue for our business.

This role is a great match for someone with experience running full-funnel lifecycle marketing campaigns in a high-growth environment and a knack for experimentation, iteration, and automation (we are an AI company after all). You’ll be part of the Marketing team and work closely with Sales, RevOps, Product/Engineering, Developer Relations, and Developer Growth teams.

This is what you’ll be doing: 

• Design, implement, and optimize campaigns that nurture leads, convert prospects into customers, and increase customer loyalty and lifetime value.
• Map out customer journeys for various audience segments based on things like persona, industry, product signals, engagement with marketing and community programs, etc. 
• Identify opportunities to introduce existing customers to other products or services that might be of interest to them.
• Leverage data to improve user experiences.  Analyze how users are responding to different messaging and tactics, sharing feedback across the company.

What we are looking for

• 3+ years of experience in Demand Generation Campaigns, Growth Marketing, Lifecycle Marketing, or Email Marketing.
• You have experience working at a fast-paced B2B SaaS start-up or scale-up.
• You have worked with a SaaS product with projects around converting free to paid users and email nurture campaigns for different audience segments.
• Excellent communication skills and a master at collaborating with different teams to align strategy with execution.
• Analytical with a focus on continuous improvement– ability to run tests and quickly learn from them to improve our messaging and campaigns.
• An expert in setting up campaigns, emails, and reports in marketing and sales tools like Hubspot, Marketo, Salesforce, Commonroom, Apollo and setting up automation across platforms.
• Experience working with an open source developer audience is a plus.
• You strive in a fully remote company.
• You are aligned with our company values.

What we offer

• 100% remote with flexible work hours.
• Competitive compensation, including paid time off.
• Budget available to spend on going to conferences, co-working space, home office equipment, etc.
• Work with very experienced and fun team members.
• An atmosphere that encourages learning and personal growth, and that gives you lots of freedom, flexibility, and responsibilities.

 Are you interested?

Have a look at this page to learn what you can expect from our interview process. Be aware that conducting a background check is part of our onboarding.

If you are interested in Weaviate and this role, you can apply via the ‘apply now!’ button below. All of our communication will be done in response to your application. If you have any questions feel free to reach out to our Head of People & Culture - and not to one of our colleagues (via LinkedIn). In this way, we ensure that our people can focus on doing their best work.