amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job:
we are seeking a Director, Global Product Marketing to join the amika Global Brand Management Team to partner with the Senior Director in building our product, portfolio and 3-year innovation strategy to reinforce brand equity + achieve business objectives. The Director will report to the Senior Director, overseeing 2 direct reports, and be the gatekeeper of global product working cross-functionally to deliver a consistent + impactful innovation + product strategy across all amika channels + markets.
location: Brooklyn, NY (can work remotely)
salary: $125,000 - $150,000 + benefits
what you'll do:
PRODUCT, PORTFOLIO & INNOVATION STRATEGY
- Support the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key pro + consumer targets across all channels (pro/retail/dtc)
- Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations.
- Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management
- Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency
PRODUCT INNOVATION
- Partner with cross functional departments to develop and align on all new retail and pro product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs
- Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims.
- Partner with Marketing and sales teams to Develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies
- Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Pro to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation
- Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams
- With cross functional team input, track and analyze amika product launch performance for key learnings and future application
CLAIMS & TESTING
- In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika
- Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives.
- Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities
FINANCE
- Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / pro expectation
- Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects
- Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects
ARTWORK
- Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations
- Cascade artwork to marketing and communication teams in time for all asset development and creative layouts
PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP
- Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service
- Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP
- Identify opportunities to update existing product communication to optimize consistency or claims
- Oversee the availability of material for photography, including creation of comps
BRAND & MARKET ANALYTICS
- In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales
- Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience
must haves:
- 10+ years of relevant Product Marketing & Development experience with demonstrated expertise within the professional haircare industry; professional service experience ideal but not required
- 3+ years of supervisory experience
- Experience with global innovation + product marketing, claims development and product storytelling
- Strong analytical thinking and business acumen
- Ability to distill action from insights + market research into strategy
- Creative thinker with a love for culture + innovation
- Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for success
- Bachelor’s degree in Marketing, Business, or related field.
- Exceptional cross-functional collaboration skills.
- Proficient in marketing analytics tools.
- Excellent communication and presentation skills.
- A hands-on self-starter with strong organizational skills who is comfortable with fast turnarounds and tight timelines
- Excellent oral and written communication, analytical, and creative skills
- Proactive approach – take initiative to do what is needed for the business.
- Proficiency in Microsoft Office (mainly Excel + PowerPoint) and similar programs.
- MUST have professional haircare brand experience, pro services Ideal but not required.
ready to apply?
Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why you’d be the perfect fit, along with your resume.
