The Company
Wizeline is a global digital services company helping mid-size to Fortune 500 companies build, scale, and deliver high-quality digital products and services.
We thrive in solving our customer’s challenges through human-centered experiences, digital core modernization, and intelligence everywhere (AI/ML and data). We help them succeed in building digital capabilities that bring technology to the core of their business.
Our People
At Wizeline, we are a team of nearly 2,000 people spread across 25+ countries. We understand that great technology begins with outstanding talent and diversity of thought. Our business was built on doing well and doing good, and our values of Ownership, Innovation, Community, and Diversity & Inclusion are embedded within our company’s DNA. We are committed to offering our Wizeliners the opportunity to create their career path and develop the skills needed to achieve their personal goals.
Community Impact
We are proud to contribute to local economies by developing technology ecosystems in places like Mexico, Colombia, and Vietnam. We also created Wizeline Academy, a free, community-based education program that teaches high-value skills to workers looking to advance their tech industry careers. As of 2022, Academy has served more than 28,000 students across 675 courses. Wizeliners have the opportunity to upskill by taking Wizeline Academy courses and can also share their expertise by delivering classes to students.
Job Overview
As a Senior Account Based Marketing lead, you will play a critical role in developing and executing account-based marketing strategies that align with our business objectives. You will work closely with sales, marketing, and client teams to create targeted campaigns, manage key stakeholder relationships, and deliver measurable results.
Your creativity, project management skills, and ability to communicate effectively will be essential in this role.
Your Day-to-Day
Account-Based Marketing Strategy:
- Develop and implement ABM strategies tailored to high-value accounts.
- Collaborate with sales and delivery teams to identify target accounts and create personalized marketing plans.
Client Engagement:
- Act as the primary marketing contact for key accounts, ensuring consistent and effective communication.
- Build and maintain strong relationships with internal account teams, understanding their needs and aligning marketing efforts accordingly.
Content Creation:
- Produce high-quality, creative content that resonates with target accounts, including emails, case studies, white papers, and social media posts.
- Utilize excellent English and creative writing skills to craft compelling messages that drive engagement.
Project Management:
- Manage multiple marketing projects simultaneously, ensuring timely delivery and alignment with business goals.
- Coordinate with internal teams and external vendors to execute campaigns/events efficiently.
Stakeholder Management:
- Collaborate with cross-functional teams to ensure alignment and support for ABM initiatives.
- Provide regular updates to stakeholders on campaign performance and insights.
Salesforce Management:
- Utilize Salesforce to track and analyze marketing data, providing insights and recommendations for optimization.
- Ensure accurate and up-to-date information within the CRM system.
Performance Analysis:
- Monitor and report on the effectiveness of ABM campaigns, using data to drive continuous improvement.
- Develop and present performance metrics and insights to senior management.
Are You a Fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.
Must-have Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in account-based marketing, preferably in the B2B tech services sector.
- Proven experience in a client-facing role with excellent communication skills.
- Strong creative writing skills with the ability to produce engaging content.
- Proficiency in Salesforce and other marketing automation tools.
- Exceptional project management skills, with the ability to handle multiple projects and deadlines.
- Strong analytical skills and experience in data-driven marketing.
- Ability to work collaboratively with cross-functional teams and manage stakeholder relationships effectively.
Why You Should Apply
Still not convinced you should apply? Here are some of the things that make Wizeline different from other technology services companies:
Our Values
At Wizeline, we value innovation, community, and ownership. Our commitment to diversity, inclusion, and respect fosters an environment where everyone does well and does good. We're proud to be recognized by the Human Rights Campaign Foundation in response to our inclusive corporate policies and best practices for LGBTQ+ employees.
Our Culture
We offer exceptional career growth and learning opportunities to our employees with skill development workshops, mentoring programs, and support for side projects or entrepreneurial work. We ranked 7th on Expansión’s Super Companies 2021 list.
Our Benefits and Perks
We offer competitive compensation and employee-centric benefits, including industry-leading maternity and paternity leave, wellness programs, and remote work opportunities. All Wizeliners have access to continuous learning opportunities through Wizeline Academy, including cloud certifications, mentorship, LinkedIn Learning, Udemy, and in-house technical bootcamps developed by our experts in the field.
In recognition of our superb employee benefits, we debuted on Quartz’s list of the Best Companies for Remote Workers and ranked 5th on Expansión’s Super Workspaces 2021 list.
Our Global Family
To support the global nature of our business and help our employees grow beyond their technical skills, we offer free virtual English and Spanish language classes as well as provide immigration support when applicable. Prior to COVID-19, we had a robust Work Abroad program in place, which we plan to continue once it’s safe to do so.
#AllAreWelcomeHere
Wizeline creates and fosters a diverse, inclusive, and harassment-free workplace where everyone can achieve their potential. All applicants will be considered for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
