About Terakeet:
Terakeet is the preferred Owned Asset Optimization (OAO) partner for Fortune 500 brands seeking online business growth. Our mission and purpose are to bring brands and their audiences together to create meaningful connections. As an organization that knows our people are our greatest asset, we believe in creating a culture based on engagement, growth and fulfillment. That’s why our values of Teamwork, Grit, Excellence, Impact, and Partnership guide our hiring and employment philosophy.
Why Terakeet?
At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect with their audiences. We are experts who deliver exceptional outcomes. Together, we win. This is a remote position.
Essential Functions
The Strategy Director will be responsible for the application of Terakeet strategies for their clients to ensure alignment to meet and exceed client objectives. They report directly to the Sr. Strategy Director.
Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:
- Developing cross-functional enterprise search strategies on behalf of Fortune 500 Brands that guides Delivery execution.
- Establishing realistic & up-to-date key results that align with business value and client objectives through ongoing management of modeling. Ensure key results are accounted for & spoken to in monthly reporting & quarterly business reviews.
- Effectively communicates to internal and external stakeholders the opportunity for, and value of, website changes, updates, and content revisions.
- Ensures the cross-functional teams understand the strategy and consistently perform against client deliverables, in partnership with other functional leadership.
- Acts as point-of-contact/liaison/partner to clients on the strategic direction of their program; leads senior-level client relationships inclusive of strategy-related presentations, and contextualization of results.
- Analyzes program success to better understand and gauge positive and negative changes, identifies strategic opportunities, and facilitates change to hit and exceed client expectations and KPIs.
- Coordinates with the technical team (Technical SEO Lead & SEO Analyst) to prepare and deliver presentations or ad hoc reports to clients on data-driven insights, KPIs, and program objectives/performance.
- Coordinates and helps execute Quarterly Business Reviews (QBRs) alongside the Terakeet delivery teams to respective clients.
- Act as a coach & mentor for the account’s Leads & Managers across delivery disciplines.
- Stays current with industry trends, best practices, and develops a plan to best incorporate these into our campaigns, communications, and programs.
- Travels to on-site customer meetings as necessary.
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Preferred Education, Experience, And Skills
- 5+ years of practitioner experience and expertise in the search marketing industry.
- Profound understanding of search engine ranking signals, technical SEO elements, and SEO theory.
- Proven experience cultivating relationships with various points of contact on client teams alongside account management.
- Proven ability to regularly engage in high-level business and strategy conversations.
- Proven ability and aptitude to lead search strategies on behalf of enterprise-level clients.
- Experience navigating high-stress situations with internal and external stakeholders.
- Advanced knowledge of search best practices, concepts, statistics, and trends.
- Advanced knowledge of search tools (backlink/competitive analysis, traffic, social reporting, etc.).
- Advanced knowledge of search algorithmic ranking factors (information architecture, backlink analysis, meta elements, structured data, server-side, etc.).
- Proven team leadership qualities, including the ability to offer positive reinforcement, hold others accountable, and provide constructive criticism when appropriate.
- Demonstrated success working cross-functionally with teams.
- Ability to generate and present thought leadership on behalf of Terakeet.
Pay Transparency
The salary range for this role is $102,000 to $155,000.
*This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate*
EEO Statement
Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
