Offer summary
Qualifications:
Experienced Creative Director/Strategist in direct response (health niche), Track record of scaling creatives on paid advertising to $10m+ annually.Key responsabilities:
- Develop and execute weekly creative tests
- Work closely with media buyers to improve tests
- Analyze & optimize testing process for maximum performance
- Manage team of editors to create high-converting VSLs and ads
- Conduct in-depth data analysis for creative decisions