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Product Marketing Manager

72% Flex
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Illinois (USA)

Offer summary

Qualifications:

8+ years in enterprise software GTM Product Marketing, Previous experience with cloud/SaaS products.

Key responsabilities:

  • Develop buyer personas & value propositions for GTM strategies
  • Drive product launches & marketing campaigns
  • Assess effectiveness of GTM initiatives using analytics
  • Collaborate with Partnerships for ecosystem planning and marketing
  • Create GTM collateral & pricing strategies, establish sales plays & customer use cases
Upbound logo
Upbound Computer Software / SaaS Startup https://upbound.io/
11 - 50 Employees
About Upbound
Upbound is the company behind open source Crossplane - the modern, cloud-native alternative to Infrastructure as Code. Crossplane was the first open source project to recognize Kubernetes for its control plane, and not as a container orchestrator, and has been leading the effort to democratize control plane technology in the cloud-native community. Our mission is to enable a new era of infrastructure management that is automated, efficient, reliable and empowers application teams to self-service any resource they need and deliver software faster. We are building solutions that accelerate development velocity and innovation at global enterprises, with a control plane-centric approach. Upbound Universal Crossplane (UXP) enables platform teams to create their own opinionated platform declaratively without having to write any code and offer it to their developers as a self-service Kubernetes-style API. Upbound’s product offerings are available via a subscription model that currently has two tiers. The first is a free tier catering to individuals getting started with control planes and who need tooling to debug and share their Crossplane providers and configurations. It includes full access to Universal Crossplane (UXP), the ability to publish public listings in Upbound Registry, and limited access to Upbound Cloud. Upbound’s enterprise tier unlocks additional value across the product portfolio. Platform teams can manage unlimited control planes in Upbound Cloud, create unlimited private listings in Upbound Registry, and get access to 24/7 support, prioritized bug fixes, implementation services, onboarding and training. Any organization looking to simplify and accelerate cloud native operations and empower their developers, should try Upbound. Upbound was founded in 2017 and is a remote-first company. The company is backed by GV (formerly Google Ventures) and Telstra Ventures.
See more Upbound offers

Job description

Logo Jobgether

Your missions

As the Product Marketing Manager you will have shown execution at the Senior Manager or Director level and own the end-to-end GTM success of our cloud and self-hosted product offerings. Key elements to the success of this role include: partnering across Marketing, Sales, Solutions Engineering, and Product Management to prioritize and orchestrate key GTM activities. To be successful in this role, you will have a proven track record of leading cross-functional initiatives to drive customer adoption, monetization, and retention of one or more technical products, particularly for high-tech companies with subscription and/or SaaS/Cloud business models. You will need to be an excellent communicator who can think strategically, is creative, analytical, and an eager self-starter who is comfortable working in a rapidly growing company with a fast-paced working environment.

In this role you will...

  • Develop the buyer personas and journey which define and inform the customer value proposition for GTM strategies, plans and programs
  • Drive cross-functional product launches and marketing campaigns, ensuring the Sales and other GTM teams are properly enabled to execute
  • Assess the effectiveness of GTM initiatives, leveraging analytics and benchmarking for data-driven prioritization, and create action plans to drive product discovery
  • Collaborate with Partnerships to define and execute ecosystem partner GTM plans, collateral, and joint marketing programs
  • Create GTM collateral, sales material and contribute to competitive intelligence information to drive demand and sales team enablement
  • Help understand and establish the best product pricing and packaging
  • Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal and partner teams to ensure its implementation across all channels
  • Build relevant sales plays, customer use cases, stories, and references that exemplifies our value prop to help accelerate the sales cycle
  • Be a subject matter expert and evangelist for the solution through social media amplification, analyst and public relations programs and at corporate and third-party events
  • Craft compelling persona-based messaging and sales assets to convey the value of Upbound’s product to our prospects and customers
  • Identify any product gaps inhibiting GTM success for Universal Crossplane and Upbound Cloud and work with Product Management to inform and prioritize customer needs into the roadmap


You are a good fit if you have...

  • 8+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM Product Marketing
  • Taken one or more new, highly technical SaaS, infrastructure or cloud centric products to market
  • Good breadth of knowledge in and around the cloud native or infrastructure ecosystem, especially within the Kubernetes space
  • Distinctive problem-solving, strategic, and analytical capabilities
  • Proven success navigating and succeeding in a fast-paced, dynamic, hyper-growth business environment
  • A track record of building trusted relationships with senior stakeholders
  • Strong communications skills – both synchronous and asynchronous
  • Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics


A plus if you…

  • Have experience bringing an open source project or product to market
  • Prior experience with hyperscaler (AWS, Azure, GCP) based route-to-market motions is a significant plus.

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Computer Software / SaaS
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

PricingProduct MarketingExecuting GTM StrategiesMarket ResearchSales Enablement ToolsCustomer Analysis

Soft Skills

  • Competitive
  • Excellent Communication
  • Strategic Thinking
  • Proactive Mindset
  • Relationship Building
  • Ability to Work in a Fast-Paced Environment
Are you interested?

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