Marketing Generalist

If you are passionate about marketing, need to talk. We are looking for a flexible and versatile Marketing Generalist to lead our lead generation and nurturing efforts for one of our core products.

If you are a talented and motivated Marketing Manager looking for a challenging and rewarding opportunity, we would love for you to join our team.

Company: software company engaged in creating a SaaS platform for customer support departments to optimize their business processes and increase the productivity of the support team.

Product: SaaS platform with a dashboard on mental health, internal knowledge base, telephony support, real-time performance dashboard, and much more. The beta version has passed the MVP stage. We plan to scale the product systematically.

Team: an energetic and cozy team that includes Chief Product Officer, Chief Design Officer, Tech Architect, and Web Developer, led by the CEO.

What We'll Do Together:

• Develop and execute marketing strategies to attract and retain customers;
• Plan and deploy paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, Quora, and other platforms;
• Plan and deploy SEO/SEA campaigns;
• Work with B2B listing platforms such as Capterra, G2, GetApp, Software Advice, etc. to acquire users;
• Plan and deploy ABM campaigns;
• Work closely with the content manager to create valuable and engaging content;
• Set up omnichannel analytics to track key marketing and product metrics;
• Plan and execute successful communication campaigns through owned, paid, and shared media, including the product website, newsletter, social media, PR, and more;
• Plan and set up an email marketing strategy for the product, including technical letters, content, and marketing newsletters.

Requirements

What You Need:

• Fluent communication skills in written and spoken English (at least C1);
• Demonstrable experience in B2B (2+ years);
• Demonstrable experience planning and running ABM campaigns;
• Experience with US and EU markets;
• Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate;
• Solid technical knowledge of analytics tools (e.g. Google Analytics, Hotjar, Tag Manager, Ads, Search Console);
• Experience in setting up and optimizing PPC campaigns: Google Ads, LinkedIn Ads, Facebook Ads.

Benefits

We Offer:

• Fully remote;
• Compensation in USD;
• Lots of interesting tasks and communication with the team;
• Bright corporate events;
• Creative team of professionals;
• Adequate, friendly management and no bureaucracy.