Offer summary
Qualifications:
Bachelor’s degree in Marketing, Business, or related field., 3+ years experience in paid search marketing with focus on Google Ads., Strong analytical skills and proficiency in Google Ads and Google Analytics., Excellent understanding of keyword research, ad copywriting, and A/B testing. .
Key responsabilities:
- Develop and execute paid search strategies to achieve business objectives.
- Manage and optimize Google Ads campaigns including Search, Display, Shopping, and Video ads.
- Monitor campaign performance, provide reports, and implement retargeting campaigns.
- Collaborate with eCommerce team, utilize analytics tools, and stay updated on industry trends.
- Optimize landing pages, work with designers for ad creatives, and ensure campaign delivery within budget.