Digital Marketing Manager

Job Position: Digital Marketing Manager
Location: Remote (Ability to work within specified time zones as needed)
Work Schedule: Flexible based on executive needs, typically Monday to Friday.

Position Overview:

Were seeking a skilled Digital Marketing Manager to join our team. This role is ideal for a detail-oriented individual who thrives in a fast-paced environment and is passionate about driving digital marketing strategies. As a Digital Marketing Manager, you will oversee and optimize paid advertising campaigns across various platforms to enhance client visibility and achieve measurable results.

Responsibilities:

1. PPC Campaign Management:

• Plan, develop, and implement comprehensive PPC strategies across Google Ads, Bing, and other search platforms.
• Manage daily account responsibilities, including budget monitoring and bid adjustments to optimize ROI.
• Track KPIs and produce performance reports for management using dashboards and analytics tools.
• Provide creative suggestions for ad copy and graphical ad templates.
• Optimize landing pages, ad copy, and other campaign elements for improved performance.

2. Digital Advertising Strategy:

• Develop and launch digital advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and Facebook Ads.
• Continuously analyze and optimize campaigns to maximize return on ad spend (ROAS) through targeting adjustments and bid optimizations.
• Oversee budget allocation and management across multiple campaigns.
• Implement and refine conversion tracking and reporting mechanisms for accurate data collection and analysis.

3. Industry Knowledge and Collaboration:

• Stay updated with PPC and SEM trends and strategies to maintain competitive advantage.
• Collaborate effectively with internal teams and clients to develop new campaigns and strategies aligned with business objectives.

Requirements:

• Proven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in PPC campaign management.
• Strong analytical skills with experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with platforms like Google Ads, Facebook Ads, and Bing Ads.
• Google Ads certification is a plus.
• Excellent communication skills and ability to collaborate across teams.

Nice-to-Haves:

Experience with tools like Ahrefs, SEMrush, Basecamp, and Optmyzr for campaign optimization and management.