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Lifecycle Manager - LATAM

87% Flex

EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE - WORK FROM ANYWHERE - FULLY FLEXIBLE

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Latin America

Offer summary

Qualifications:

3-5 years of marketing experience, Strong analytical and organizational skills, Familiarity with CRM tools preferred.

Key responsabilities:

Lead and drive lifecycle marketing efforts
Design and manage user lifecycle metrics
Develop long-term client value strategies
Manage marketing KPIs and critical metrics
Collaborate with stakeholders on campaigns

Binance Fintech: Finance + Technology Large https://www.binance.com/

1001 - 5000 Employees

See more Binance offers

Job description

Your missions

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

Drive and lead lifecycle marketing efforts across the Spanish-speaking Latam countries, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;

Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;

Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;

Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail;

Measure, understand, and report critical metrics within the organization;

Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns;

Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;

Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully;

Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.

Requirements:

3-5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing;

Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;

Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;

Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred;

Experience in user segmentation, customer lifecycle management, and A/B testing;

Background in product development, product life-cycles, business process re-engineering, and continuous innovation;

Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis;

Creative thinking for developing innovative marketing strategies and engaging campaigns;

Strong organizational and project management skills to manage multiple campaigns and initiatives simultaneously;

Proficiency in Microsoft Excel or Google Sheets;

An innate propensity for urgency and outstanding work ethics;

Spanish native and Fluency in English;

Crypto enthusiast is a plus.

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Flexible working hours, remote-first, and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Required profile

Experience

Level of experience: Mid-level (2-5 years)

Industry :

Fintech: Finance + Technology

Spoken language(s):

SpanishEnglish

Check out the description to know which languages are mandatory.

Hard Skills

Life Cycle Management CRM Experience Klaviyo Email Marketing Automation Customer Segmentation A/B Testing Google Analytics Braze HubSpot CRM Excel

Soft Skills

Analytical Thinking
Creativity
Organizational Skills
Ethics
Interpersonal Skills

Are you interested?

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