Marketing Executive

Britax Römer​ is a global market leader in child mobility, dedicated to making family travel safer with our award winning range of child car seats, pushchairs and bike seats. Every child deserves to be safe and our priority at Britax Römer is to ensure that your little ones can travel safely and comfortably on every journey. This is possible thanks to the dedication to our wonderful team.

Since our first child car seat in 1966, we have protected millions of children on the road across the world, where we are represented worldwide under the umbrella brand Britax. We have global operations with offices in 12 countries and more than 1,000 employees. Britax Römer’s European headquarters, including crash testing, manufacturing and operations, is located between Ulm and Augsburg in Leipheim, Germany.

In its more than 50-year history of car seats, Britax Römer has made major innovations that have affected the entire market and set new industry standards for safety and comfort, such as the first car seat with the ISOFIX anchoring system developed together with Volkswagen, which has become the international norm.

Britax Römer continues to provide new advances in the market and is the preferred supplier for many leading car brands globally, being recognized as a quality brand as well as a catalyst for technology and design.

The ideal candidate will work closely with the Commercial Lead in the UK and functionally with the regional Marketing Lead, therefore by nature you will be collaborative and cross functional with the desire to operate as one team. You will come with a strong marketing flair and commercial understanding, which shows your project management & business acumen skills to everyone!

For this role, you will need to be situated in Central UK, for ease to travel to our Key Retailers.

Primary Objective:

Overall responsibility for the UK marketing strategy, budget process and planning cycle

Drive understanding of consumer needs and generate actionable insights within relevant segments

Overall strategic direction, and hands of execution of our local brand and trade marketing activation

Use data to report on marketing results, impact and recommendations for future action and investment

Develop and maintain a deep understanding of key competitors in the market, to drive insights into the business and ensure we remain competitive

Share best practices across the EMEA organization

Key Accountabilities and Responsibilities will include:

• Define, develop, and implement regional strategic and tactical annual marketing plans to achieve sales and contribution targets and other key marketing objectives

• Work with the central brand team to design and develop fully integrated launch campaign materials to successfully deliver new product launches

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

• Plans and executes all web, SEO/SEM, CRM, email, social media, video and display advertising campaigns.

• Proactively manage relationships with external agencies and internal stakeholders to identify target audiences and key messages for new and existing products

• Lead the Campaign Process and ensure campaigns are integrated on and offline, driving sales and profitability for existing products, as well as launching new products to market

• Lead the retail partnership marketing strategy and execution, including negotiating, developing and implementing efficient joint-marketing plans with our key retail partners

• Improve brand presence across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

Plan & Implement Trade events, with all key retailers to drive brand & Product awareness.

• Accelerate the conversion in-store, with online retailers and in our own direct-to-consumer channels

• Analyse and report on campaign activity to ensure that KPIs and objectives are set to optimise campaign performance in support of business profitability targets

Requirements:

At least 5 years experience in online and offline marketing in a fast-paced premium consumer goods industry or agency environment.

Track record of executing successful in-store and performance marketing campaigns

Experience of working with marketing agencies/ suppliers such as Design & Print.

Clear data-driven approach with excellent quantitative analysis skills.

Strong financial and business acumen

Management of social media channels

Experience in working with influencers and ambassadors

Further

Strong hands-on work ethic - able to work at all levels to get the job done.

Ability to actively and continuously prioritize and set expectations in line with business needs

Clear and open communicator

Strategic & creative thinking

Proficient in English for business communication

Willing to travel to retailers across the UK.

Willing to work at Brand & Trade Events, work occasional weekends, and additional hours when needed.

Design (Photoshop/InDesign) and video skills would be advantageous.