Partner Marketing Manager

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

What You'll Be Doing

This role is a great mix of digital marketing, client success, project management, and communications. You will be working with a handful of partners to align their marketing goals.

Our Partner Marketing Manager help our clients by consulting with their partners on marketing decisions. You will use your knowledge and experience help create demand and drive growth via strategic partner marketing programs.

Responsibilities:

• Accelerate partner’s marketing success with personalized guidance on go-to-market planning, execution and reporting.
• Day to day management of partner relationships through weekly cadence calls and emails.
• Engage partners in marketing programs that enable them to market effectively.
• Engage partners with clients preferred agencies to help them accelerate demand generation efforts.
• Support partners in the utilization of Marketing Development Fund (MDF), including 3rd party agency management where appropriate and monitor ROI.
• Manage reporting efforts with clients, partners and agencies.
• Assist partners in maximizing the use of the client's platform and other tools.
• Create marketing briefs for presentation and partner training.

Requirements:

• 3+ years of relevant work experience in marketing, with an emphasis on demand generation and digital marketing.
• Fluency in French-Canadian and English.
• Experience working in B2B marketing or an agency, preferred.
• Experience working in the tech industry, preferred.
• Strong analytic and quantitative skills with a natural curiosity to measure, test and learn in order to get the best results possible.
• Proven ability to communicate effectively (written and verbal) with clients and senior management both internally and externally.
• Strong knowledge of Microsoft Excel, PowerPoint & Outlook.