Director, Strategy & Innovation

About us 

We turn customer challenges into growth opportunities.   

Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.  

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.  

About the Director, Strategy & Innovation  

Material’s Brand and Integrated Marketing Strategy team is currently seeking a strong, analytics-first Strategy Director with experience across B2B and B2C. The role of Strategy Director is a blend of hands-on GTM planning and delivery, strategic leadership on key client accounts, and collaborative lead with SME leaders across creative, media, social, loyalty, CRM, analytics and Insights.  

Strategy directors are the tip of the spear for the agency’s overall thinking, ideation and persuasion. You’ll work directly with leadership, brand strategists, data strategists, and channel strategists to ensure each account has a vision and ambition for growth. You are also expected to act as guide and mentor for junior members across SME divisions as well as have strong relationships with senior business managers on some of the agency’s largest client relationships. We look to you to be a source of energy and insight for the group and the agency as a whole.  

As the Director, Strategy & Innovation you will

• Lead the development of strategic insights, brand platforms, and multi-channel Go-To-Market strategies. 

• Lead the day-to-day strategic engagements and channel strategy + delivery teams to ensure a unified marketing strategy for assigned accounts. 

• Lead marketing strategy and road mapping efforts inclusive of channel prioritization, messaging, lead generation, success/KPI definition, testing plans, reporting and optimization recommendations.  

• Participate in strategy development at the highest levels with a clear vision for each account - ultimately accountable for the execution of that vision.  

• Collaborate with peers in other departments and drive the conversation regarding the account's future growth. 

• Contribute to the design, coordination and execution of a variety of qualitative and quantitative research studies, often across multiple brands and projects simultaneously.  

• Synthesize findings to ensure a better understanding of the customer’s behavior & motivations and help prioritize business and communication recommendations.  

• Actively participate in business development, pitching and winning new business. Collaborate with internal sales teams to craft strategy-led and analytics enables solutions across brand/marketing strategy, advertising and customer data activation strategy. 

• Mentor, coach and provide training in key skills areas including research, reporting, presentation, brief development, facilitations, innovation and design thinking, soft-selling skills, technology acumen and others  

About You

• 10+ years in digital marketing and brand strategy.  

• A hands-on strategist deeply engaged in the day-to-day delivery of work, cross channel activations and account growth opportunities. 

• Proven success designing, developing, implementing and ongoing management of data-led, omnichannel marketing campaigns. 

• Ability to partner, collaborate, and lead a unified vision with multiple SMEs - brand, product design, digital analytics, creative, media, social, loyalty and CRM. 

• Experience working with marketing analytics (multi-touch attribution, media mix modeling, performance optimization), ad/marketing technology (Ad/MarTech) and digital experience technologies and datasets (e.g., Google Analytics, Adobe Analytics, Adobe Experience Cloud, Salesforce Marketing and Commerce Clouds) 

• Experienced strategic leadership partnering with Data and Analytics teams to develop data and measurement programs to quantify value creation (A/B testing, multivariate testing, dynamic messaging, personalization, conversion optimization) 

• Innovative approaches for quickly identifying, assembling, and analyzing data and producing 

• actionable insights 

• Well-versed in behavioral and attitudinal segmentation activation and ability to develop data-led journey maps to activate customer engagement across all touchpoints, designing GTM strategies through planning, content strategy, media & channel planning, and Loyalty and CRM. 

• A track record of inspiring, recognizing and nurturing bold, leading edge creative ideas 

• Successful experience working directly in business development and face to face with agency principles and clear ability to build strong, succinct presentations.   

• Genuine desire to collaborate and work as part of a multi-disciplinary team.  

• Responsible and accountable for work and moving a unified team forward  

• Entrepreneurial spirit bringing ideas for account growth and expansion 

• Bonus points for brand Loyalty program experience 

Why work for Material? 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

Who We Are & What We Care About 

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. 

• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.  

• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.  
   

What We Offer 

In addition to Medical, Dental, Vision, Life, Disability and FSA, Material offers: 

• A work environment that works best for you. Whether that’s fully remote, in one of our offices, or hybrid. 

• Flexible & synchronous time off. We trust our colleagues to take responsibility for and manage their workloads. That’s why we offer Flexible Time Off along with synchronous companywide closures and 11 company holidays.

• 12 weeks of paid parental leave. Every parent deserves to spend the first few months of their new child’s life with them. 

• Help planning for your future. We offer 401K match, as well as periodic financial wellness and planning sessions throughout the year.  

Pay Range: $ 111,6000.00 - 165,400.00

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Privacy Statement

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If you need support with a privacy-related matter, please send an email to: privacyrequests@materialplus.io