Part-Time B2B Paid Ads Manager for SMBs at O8

Title: Part-Time B2B Paid Ads Manager for SMBs

Location: Remote, USA

Hourly Rate: $35 - $75

Availability: 10-20 hours weekly with potential and flexibility to scale up as needed

About Us:

O8 is a dynamic digital agency based in Minneapolis, MN, that specializes in smart, down-to-earth, and helpful marketing solutions. We thrive on providing experienced, actionable guidance in a professional, clear, and friendly manner. Our mission is to help B2B companies navigate the complexities of digital marketing and achieve sustainable growth.

Position Overview:

We are seeking a talented and experienced Paid Advertising Manager to join our team. In this role, you will be responsible for managing and optimizing our paid advertising campaigns across various platforms, including LinkedIn, Google Ads, Facebook, and programmatic channels for SMB companies (generally $5M - $500M in annual revenue). You will work closely with our marketing, content, and analytics teams to ensure the successful execution of our paid advertising strategy, driving high-quality leads and maximizing ROI for our clients.

Key Responsibilities:

• Campaign Management: Plan, execute, and manage paid advertising campaigns across LinkedIn, Google Ads, Facebook, and programmatic platforms.
• Targeting and Audience Segmentation: Develop and implement advanced targeting strategies to reach high-value accounts and key decision-makers within our ICP.
• Content and Creative Development: Collaborate with the creative and content teams to develop compelling ad copy, creatives, and landing pages tailored to each persona.
• Performance Monitoring: Continuously monitor campaign performance, analyzing key metrics such as impressions, CTR, conversion rates, CPA, and ROI.
• Optimization: Implement A/B testing, bid adjustments, and audience refinement to optimize campaign performance and achieve maximum ROI.
• Reporting and Analysis: Create comprehensive monthly performance reports and conduct quarterly strategic reviews to evaluate overall campaign success and identify areas for improvement.
• Retargeting and Nurturing: Develop and manage remarketing campaigns to re-engage visitors and nurture leads through personalized content and offers.
• Budget Management: Efficiently manage advertising budgets, reallocating funds towards high-performing campaigns and channels.
• Platform Expertise: Stay updated with the latest trends and innovations in digital advertising, leveraging new ad formats and strategies to maintain cutting-edge campaigns.
• Team Collaboration: Work closely with the marketing, content, analytics, and sales teams to ensure alignment and consistency across all campaign elements.

Requirements:

• Experience: Minimum of 5 years of experience in paid advertising, with a strong focus on B2B marketing.
• Platform Expertise: Proven experience managing campaigns on LinkedIn, Google Ads, Facebook, and programmatic platforms.
• Analytical Skills: Strong analytical skills with the ability to interpret data and provide actionable insights.
• Technical Proficiency: Proficiency in using advertising and analytics tools such as Google Analytics, LinkedIn Analytics, Facebook Analytics, and programmatic platforms.
• Performance Optimization: Demonstrated experience in optimizing campaigns through A/B testing, bid adjustments, and audience segmentation.
• Content Collaboration: Ability to collaborate effectively with creative and content teams to develop engaging ad copy and visuals.
• Reporting Skills: Experience in creating detailed performance reports and conducting strategic reviews.
• Budget Management: Strong budget management skills with a focus on maximizing ROI.
• Communication: Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Self-Motivated: Highly self-motivated with the ability to work independently and manage multiple campaigns simultaneously.
• Team Player: A collaborative team player with a positive attitude and a willingness to share knowledge and insights.

Preferred Qualifications:

• Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Certifications: Google Ads and LinkedIn Marketing Solutions certifications are a plus.
• Programmatic Expertise: In-depth knowledge of programmatic advertising and experience with leading programmatic platforms.
• Holistic Approach: A holistic understanding of digital marketing strategies, including SEO, content marketing, and ABM.

How to Apply:

Please submit a few ad campaign examples along with your resume.

OUR CORE VALUES:

Integrity | Proactivity | Collaboration | Constant Learning | Technical Excellence | Fun!