Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products, and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role sits in the Infrastructure and Construction portfolio and will be working on the  International Surface Event. 

Own the marketing strategy and campaign plans for TISE in line with business goals and objectives.

· Be responsible for the event timelines to ensure correct planning, pacing, executing and reporting of all marketing campaigns, both online and offline

· Manage and develop value propositions for key customer groups through an in-depth year-round customer insights plan.

· Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups; work with cross functional teams (digital, events) to optimize marketing copy for conversion.

· Ensure all marketing collateral, email marketing, website content, and digital marketing are thoroughly proofed and adheres to brand guidelines and agreed Informa standards.

· Develop the marketing budgets for the products with a view to track spend and continually optimize across marketing channels.

· Identify target media, association, industry partners and social media influencers to determine how they fit within the integrated campaign.

· Build and manage relationships with external show partners and vendors to ensure successful participation and activation

· Work with various stakeholders (including but not limited to) the Central Marketing Group, Show Manager, Conference Manager, and Show Director to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event.

· Provide onsite support during shows and events.

· Provide support to the wider TISE team on additional/other initiatives and projects as needed.

5+ years in a Marketing role with progressive responsibility and demonstrable experience forming and executing a strategy that focuses on the marketing funnel with attention on CRO.

· Strong understanding of digital marketing channels (web, PPC, social, SEO, email) to deliver an integrated, multi-channel marketing strategy.

· Strong story telling skills to effectively communicate key benefits and value to the customer in a clear and concise manner.

· High attention to detail with the ability to efficiently prioritize and execute deadline-driven projects to a high standard through strong project management skills.

· Experience using marketing automation technology such as Oracle Eloqua

· Experience managing social media through platforms such as Hootsuite, and experience with social media listening and sentiment analysis.

· Experience with marketing analytics and reporting platforms (Google Analytics, Adobe)

· Experience in budget management

· Experience in team management and development

· Proficiency with MS Office, including intermediate to advanced skills in PowerPoint, Word, Excel, Outlook and SharePoint.

· Team player and highly collaborative, with excellent verbal and written communication skills.

· Experience in B2B environments is preferred (events and media background preferred)

· Willingness to travel

· Excellent networking skills

The pay range for this position is $80,000 - $85,000 depending on experience 
This posting will expire on 7/30
 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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