Commercial Account Director

Country

Job Family

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

This role is fully remote, Pacific Time zone is preferred.

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers to better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

The Business Development, Marketing & Consumer Insights position is responsible for revenue growth and business development of new client relationships within GfK’s custom and digital consumer marketing research business.  

In this role you will work under the direction of the GfK Commercial Director, North America and in collaboration with Product Solutions teams to target key prospects, develop contacts, relationships and new business via procurement of RFPs for GfK’s digital and survey focused Brand, Communication and Segmentation research business expertise.

This position requires a self-starting independent approach to implement a strategic plan to achieve short-term and long-term goals for revenue growth, market position, and a high win rate in a highly competitive consultative insights business.    

As the Commercial Account Director, you will have following key accountabilities:

• Identify prospect and develop business opportunities with predominantly new or lapsed clients across GfK ‘s Consumer & Marketing Insights portfolio with particular emphasis on west coast tech/comm, media, gaming and fintech organizations.
• Develop a sales plan and strategy to optimize client engagement and a competitive sales strategy
• Understand client industries and identifies potential client penetration areas
• Solicit and procure RFPs in relevant research solutions areas, through client-specific channels
• Develop approach and win strategy for RFPs in GfK/NIQ Solution areas, including competitive intelligence
• Meet monthly sales objectives; exceeding assigned quarterly and annual quotas
• Monitor progress towards achieving plan goals and conduct quarterly reviews of business objectives.
• Networks and sells to develop new client opportunities

• Highlight potential opportunities, prospect, pitch and win new business
• Conduct client negotiations for both new sales
• Consistent quota achievement with emphasis on new account development
• Address required client contract and legal requirements for client engagement
• Aid in preparation and delivery of client proposals and business development presentations with Product Solutions counterpart
• Develop, sustain, and grow GfK/NIQ’s presence with specific account’s client base
• Ensure consistent and effective communication with other internal Gf/NIQK departments, build internal and external relationships that will support the growth needed for GfK/NIQ insights.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!