About the Role:

Builder.io is seeking a highly skilled Product Marketing Manager to join the growing Marketing team at Builder.io. In this role, you will develop and execute strategic marketing plans to drive growth and adoption of the Builder.io platform, build full-scale enablement programs to support our growing Sales team, and uplevel our Sales-led go-to-market execution overall.

Responsibilities:

Devise and execute go-to-market strategies for new product and feature launches to increase adoption of and engagement with Builder.io
Create and execute a comprehensive sales enablement program to support the Sales team on all aspects of Builder.io and the market where we compete
Work closely with the sales team to provide product training, sales tools, and support for customer engagements
Conduct market research and competitive analyses to understand customer needs, market trends, and opportunities for differentiation, and to inform marketing content and Sales materials
Collaborate with the product management team and others to define and continually evolve product positioning, key benefits, and value props for our target market and personas
Help to evolve core target market properties including ICP definition and buyer personas, for increased accuracy and effectiveness
Analyze key business and product metrics to understand the effectiveness of Builder.io messaging and positioning, and to iterate on product marketing strategies based on data-driven insights
Assist in building and progressing a world-class Analyst Relations program that puts Builder front and center for key analysts, and helps to project Builder.io as a leader in its category

Qualifications:

Proven experience (5+ years) in B2B SaaS product marketing, preferably within the CMS/DXP, developer tools, or similar categories
Proven track record of developing and executing successful sales enablement programs, go-to-market strategies, and product launches
Strong understanding of the CMS, DXP and UI/UX design tools marketscape, including key players, market trends, and customer pain points
Experience working with cross-functional teams, including product management, sales, and marketing
Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and conversion
Analytical mindset with the ability to leverage data and metrics to make informed marketing decisions

The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply!

The estimated salary range for the Product Marketing Manager role is $160,000 - $230,000 USD. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.

What Builder.io offers you:

Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
Mental health days. We encourage you to take at least one per quarter to recharge
Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
$500 home office reimbursement. Help get what you need to be comfortable working in a digital-first environment
$500 annual learning & development budget. Feel supported and empowered to continue developing your skills
Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $299/month at another local co-working space
Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
Additional Insurance. Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
401k (for US based team members). Contribute to your financial future through our Guideline plan
Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯 (yeah, we're pretty stoked about it!)

About Builder.io:

Builder.io is a Visual Headless CMS that works with any website or application and enables anyone to create, manage, and publish high-performing, enterprise-scale digital experiences without constantly relying on developers. We’re backed by Greylock Partners.

We were founded in San Francisco, CA but are committed to operating as a digital-first company. Our team continues to expand globally, with team members spread out across the US, Canada, Europe, South America, and Asia.

Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

Product Marketing Manager

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